Ford unveils more sophisticated 2014 Fiesta with extra options

Article by Anita Panait, on November 29, 2012

Moved by the belief that customers increasingly want sophistication even in small vehicles, Ford Motor Co. will be offering a 2014 Fiesta bestowed with more improvements and more options in powertrains and infotainment than the previous version. The 2014 Fiesta will be available with three engine choices, including the three-cylinder, 123 hp 1.0-liter EcoBoost.

Despite not disclosing specific fuel economy numbers for the 2014 Fiesta, Ford is claiming that the vehicle powered by the 1.0-liter EcoBoost engine will surpass 40 mpg and "is expected to deliver the best fuel economy of any non-hybrid car sold in America."

One visible change in the 2014 Fiesta is its restyled front end, endowed with the latest version of the trapezoidal grille present on the 2013 Ford Fusion. Ford will also be offering a performance version of the car, the Fiesta ST. The Fiesta ST will join the Focus ST as the latest vehicles to carry the red ST (Sport Technologies) badge.

The Fiesta ST will be powered by the carmaker’s four-cylinder, 1.6-liter EcoBoost engine, which could provide up to 197 hp of output and 214 pounds-feet of torque and will be coupled with a six-speed manual transmission.

Ford compared the figures with the Mini Cooper S, which returns 181 hp of output and 177 pounds-feet of torque and the Chevrolet Sonic RS, which receives 138 hp of output and 148 pounds-feet of torque. By comparing the Fiesta ST with the Mini Cooper, Ford is hinting at its upscale aspirations for the model, which will also boast of features previously found mainly in larger cars.

Jim Farley, Ford's global marketing chief, estimated that around 40 percent of the Fiesta mix will feature the latest version of the MyFord Touch infotainment system, which comes with a new 6.5-inch screen designed to fit its smallest car. Farley said the Fiesta will compete at the higher end of the small-car market, which means that the model will have no econobox version. Ford is unveiling the 2014 Fiesta at the ongoing Los Angeles Auto Show and will roll the model out in late 2013.

The new Ford Fiesta has been fitted with a wide range of technologies that are considered as the best in its class. This is in addition to the new EcoBoost engine. Features have been added to ensure the driver gets an excellent driving experience and at the same time remains connected with the world. Ford Chief Engineer of Upperbody Electronics John Schneider relates that the new Fiesta was developed for the digital age.

Through the MP3 capabilities and the Bluetooth connectivity, he continues, tech-savvy owners will still be able to use social media in order to stay connected and they won’t miss a beat even while inside the vehicle. One of the new features is known as MyKey. Aside from being technically exceptional, it also functions as a safety feature. With this, parents will be able limit the risk their teenager faces when driving.

Further, this system is said to help with safer driving. This is because owners, or the parents, will be able to set the maximum speed and even the limit for the audio volume. In fact, the audio is muted and only activates once the seatbelts have been fastened. Thus, it means vigorous alerts cannot be deactivated and it functions as a safety system as well. Another new feature is the new MyFord Touch system.

Aside from having a 6.5-inch display screen with touch capabilities, the brand is adding in voice control. This gives the driver better flexibility when accessing the different functions like those of entertainment, communication, and navigation.

The new model will still have the SYNC AppLink, a feature that was included the first-generation Fiesta. With this feature, drivers will be able to access, as well as control using voice commands, smartphones that are approved by Ford. The same can be said for the vehicle controls. As such, drivers will be able to keep their eyes on the road and their hands on the steering wheel. Turn-by-turn navigation is continued as part of the SYNC as well.

Press Release

Ford Fiesta

The new Ford Fiesta, which makes its debut at the 2012 Los Angeles Auto Show, will redefine the small car with a projected best 40 mpg-plus fuel economy rating, an exciting new look, and special features and technology that make it the most fun-to-drive car of its size.

"Customers want cars that are expressive and fun while offering class-leading fuel economy," says Mark Fields, Ford president of The Americas. "Fiesta delivers all the excitement drivers are looking for in a car we believe will raise the bar even higher for small cars in North America.

"Our goal with this Fiesta was to take a car that was already a leader in fuel efficiency, performance, connectivity and personality, and make it even better," Fields adds.

Fuel efficiency and fun

The most dramatic and distinctive Ford Fiesta to date will deliver the best miles per gallon among its rivals, led by Ford's patented new 1.0-liter EcoBoost® engine. This landmark engine, already selected for both the Popular Mechanics 2012 Breakthrough Award and Engine Technology International's International Engine of the Year Award in Europe, is expected to deliver more than 40 mpg.

With that, Ford Fiesta is projected to be the most fuel-efficient non-hybrid subcompact in America, and stands as a shining example of Ford's commitment to provide consumers with the most fuel-efficient cars, SUVs and trucks.

While the diminutive size of the 1.0-liter EcoBoost saves cash at the pump, it doesn't hold anything back on the road. At 123 horsepower for each liter of engine displacement (the engine's size), the 1.0-liter EcoBoost delivers more power for its size than a Lamborghini Aventador (at 108 horsepower per liter).

EcoBoost is fundamental to Ford's strategy to provide technologically advanced, high-output, smaller-displacement powertrains that deliver uncompromised performance and fuel economy. EcoBoost engines deliver fuel economy gains of up to 20 percent and reduction of CO2 emissions of up to 15 percent, compared with larger, less-efficient engines. Ford's leadership with EcoBoost has resulted in more than 125 patents on the technology. Currently, more than 500,000 vehicles have this engine and by 2013 more than 1.3 million will have EcoBoost.

A triple threat of fuel-saving features - variable-displacement oil pumps, polished tappets and coded pistons - appears together for the first time in the 1.6-liter Ford Fiesta, giving drivers maximum miles per gallon without sacrificing driving fun.

Small is smart

In addition to its new EcoBoost engine, Ford Fiesta boasts a best-in-class suite of technologies and features that give drivers the perfect blend of a connected world and an untethered driving experience.

A new MyFord Touch® system with 6.5-inch touch screen that features enhanced voice control is now available, providing drivers more options than ever for navigation, communication and entertainment functions. Ford Fiesta still features SYNC® AppLink™ capabilities pioneered on the first Fiesta, which allows drivers to access and control Ford-approved smartphone apps with voice commands and vehicle controls while on the go, helping drivers keep their hands on the wheel and eyes on the road. Turn-by-turn navigation remains part of SYNC Services.

Ford's MyKey® is a new feature on Fiesta, which enables parents in particular to encourage safer driving and limit their teenagers' exposure to risk at the wheel. The system allows owners to configure maximum speed and audio volume limits. It also mutes audio until seat belts are fastened and ensures driver aids, safety systems and more vigorous alerts cannot be deactivated when used.

"This car was built for the digital generation," says John Schneider, Ford chief engineer, Upperbody Electronics. "With Bluetooth® connectivity and MP3 capabilities, tech-savvy people who use social media to be constantly connected with the world around them won't be slowed down when they get in this car.

"It has always been the belief at Ford that entry-level drivers deserve the best technology," Schneider adds. "We launched SYNC AppLink on Fiesta, and now transitioning to MyFord Touch with this new touch screen enables us to go further in our quest to give drivers the best in in-car electronics."

Built to excite the right-brain driver

Proving to be every bit as creative as its owner, the new Fiesta will offer custom exterior design graphics and sexy new color options. The redesigned exterior boasts a sporty new grille that reflects the new face of Ford.

Inside, things are just as expressive. The cell phone-inspired dashboard and available leather steering wheel and seats amplify the modern interior and entice drivers to get in the car and get on the move. A selection of ambient lighting options allows Ford Fiesta drivers to set just the mood they want. Also available is a new Sony HD audio/satellite radio with eight premium speakers for drivers to more fully appreciate their music.

Big on safety

This continues to be a small car that is big on safety. Ford Fiesta offers the following standard safety features:

AdvanceTrac® with Electronic Stability Control
Dual-stage first-row airbags
Driver knee airbag
Side-impact airbags
Side-curtain airbags
Four-wheel anti-lock braking system
LATCH (Lower Anchors and Tethers for Children)
Tire Pressure Monitoring System
Child-safety rear locks
Anti-theft engine immobilizer
Improved side-impact safety capabilities

Topics: ford, ford fiesta

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