Moved by the belief that customers increasingly want sophistication even in small vehicles, Ford Motor Co. will be offering a 2014 Fiesta bestowed with more improvements and more options in powertrains and infotainment than the previous version. The 2014 Fiesta will be available with three engine choices, including the three-cylinder, 123 hp 1.0-liter EcoBoost.
Despite not disclosing specific fuel economy numbers for the 2014 Fiesta, Ford is claiming that the vehicle powered by the 1.0-liter EcoBoost engine will surpass 40 mpg and "is expected to deliver the best fuel economy of any non-hybrid car sold in America."
One visible change in the 2014 Fiesta is its restyled front end, endowed with the latest version of the trapezoidal grille present on the 2013 Ford Fusion. Ford will also be offering a performance version of the car, the Fiesta ST. The Fiesta ST will join the Focus ST as the latest vehicles to carry the red ST (Sport Technologies) badge.
The Fiesta ST will be powered by the carmaker’s four-cylinder, 1.6-liter EcoBoost engine, which could provide up to 197 hp of output and 214 pounds-feet of torque and will be coupled with a six-speed manual transmission.
Ford compared the figures with the Mini Cooper S, which returns 181 hp of output and 177 pounds-feet of torque and the Chevrolet Sonic RS, which receives 138 hp of output and 148 pounds-feet of torque. By comparing the Fiesta ST with the Mini Cooper, Ford is hinting at its upscale aspirations for the model, which will also boast of features previously found mainly in larger cars.
Jim Farley, Ford's global marketing chief, estimated that around 40 percent of the Fiesta mix will feature the latest version of the MyFord Touch infotainment system, which comes with a new 6.5-inch screen designed to fit its smallest car. Farley said the Fiesta will compete at the higher end of the small-car market, which means that the model will have no econobox version. Ford is unveiling the 2014 Fiesta at the ongoing Los Angeles Auto Show and will roll the model out in late 2013.
The new Ford Fiesta has been fitted with a wide range of technologies that are considered as the best in its class. This is in addition to the new EcoBoost engine. Features have been added to ensure the driver gets an excellent driving experience and at the same time remains connected with the world. Ford Chief Engineer of Upperbody Electronics John Schneider relates that the new Fiesta was developed for the digital age.
Through the MP3 capabilities and the Bluetooth connectivity, he continues, tech-savvy owners will still be able to use social media in order to stay connected and they won’t miss a beat even while inside the vehicle. One of the new features is known as MyKey. Aside from being technically exceptional, it also functions as a safety feature. With this, parents will be able limit the risk their teenager faces when driving.
Further, this system is said to help with safer driving. This is because owners, or the parents, will be able to set the maximum speed and even the limit for the audio volume. In fact, the audio is muted and only activates once the seatbelts have been fastened. Thus, it means vigorous alerts cannot be deactivated and it functions as a safety system as well. Another new feature is the new MyFord Touch system.
Aside from having a 6.5-inch display screen with touch capabilities, the brand is adding in voice control. This gives the driver better flexibility when accessing the different functions like those of entertainment, communication, and navigation.
The new model will still have the SYNC AppLink, a feature that was included the first-generation Fiesta. With this feature, drivers will be able to access, as well as control using voice commands, smartphones that are approved by Ford. The same can be said for the vehicle controls. As such, drivers will be able to keep their eyes on the road and their hands on the steering wheel. Turn-by-turn navigation is continued as part of the SYNC as well.