Ford Motor Co. is targeting to increase the gas mileage of its next-generation F-150 pickups by 15-20 percent, as it tries to bring in an extra factor for choosing full-size trucks aside from power, durability and towing capacity -- fuel economy.
Ford’s aim is a contrast to the strategy being pursued by rival General Motors, which recently provided a glimpse of its redesigned 2014 Chevrolet Silverado and GMC Sierra pickups. GM listed more power and torque, a quieter cab and additional safety features as the main attributes of the redesigned pickups.
On the other hand, Ford is aiming to increasing its average truck fuel economy by up to 3 miles per gallon when it executes a $2 billion redesign of its full-size F-series in fall 2014, an industry source privy with the carmaker’s plans told Reuters. The source disclosed that the 2015 Ford F-150 will be a “game-changer” that will alter the dynamics of the truck segment, adding that the carmaker is aiming for best-in-class fuel economy.
Ford spokesman Mike Levine remarked that Ford is committed to offering its customers leading fuel economy, but said that it is premature to talk about future products. Ford’s overhaul of the F-150 and the focus on enhancing its mileage could help the F-series keep its dominant position in the truck segment. The overhaul could also help Ford maintain a key source of profits and comply with more stringent federal fuel-economy standards that will come into force in 2015 and 2016.
The F-series has been the best-selling vehicle in the United States for 30 years. The pickup and its sport-utility derivatives like the Expedition account for over 90 percent of Ford's global profit, according to Adam Jonas, an auto analyst at Morgan Stanley. Joseph Langley, an analyst with LMC Automotive, remarked that today's pickup buyers are “more savvy” and demand greater utility, technology and comfort features, as well as improved fuel economy.
Ford Motor Company celebrates the debut of the new 2013 Ford F-150, which is among the most successful pickups in America. Ford welcomes this model together with agricultural professionals and the trailblazers of tomorrow.
Like its industrious customers, Ford is dedicated to doing the job right with its first-in-class trucks. The 2013 F-150 epitomises Ford’s dedication to always improving its trucks with new abilities and features so that F-Series owners will always become more productive.
The 2013 Ford F-150 got a new design for the front-end and innovative technologies like MyFord Touch with voice-activated controls for drivers and available high-intensity discharge (HID) headlights.
Farming families comprise a major part of the F-Series community. These customers are multitaskers so a Ford pickup would mean family transport, a way to make a living, and strong ability and dependability. Like FFA, Ford pickup trucks are a lasting farming institution, and Ford is delighted to unite with them to introduce the new F-150s.
For 2013, the light-duty pickup that has the best fuel economy and best capability on the market proceeds with improved design and state-of-the-art technologies. The F-150 has also added even greater range to its extensive line-up with a new Limited luxury model and an available ground-breaking EcoBoost engine, powerful 6.2-liter V8, electric-locking rear axle, and Hill Descent Control.
The exterior of the Ford F-150 line-up receives confident new grilles blending brand-new designs with immediately identifiable F-Series touches accentuated on the XLT model presented today.