Ford wants to sustain North American high earnings in 2014

Article by Anita Panait, on November 9, 2013

Ford Motor Co. is seeking to maintain record earnings in North America in 2014, Joe Hinrichs, Ford’s president of the Americas, told Bloomberg in an interview. He remarked that sustaining profitability, market share growth, and keeping its lineup "the freshest in the industry" are all important goals for the carmaker.

He said that Ford wants to continue sustaining the performance they are having in North America. The Detroit 3 -- Ford, General Motors Co. and Chrysler Group LLC -- is trying to keep their pickups fresh since such vehicles earn higher margins than other offerings.

Large pickups are estimated to generate $8,000 to $10,000 each in gross profit, according to Morgan Stanley estimates.  Ford’s F-Series managed to widen their sales over GM and Chrysler pickups this year even as these rivals introduced redesigned models in the past year.

Barclays Plc said in an Oct. 25 report, citing an estimate from IHS Automotive, that Ford’s large-pickup production may fall 8.5 percent in 2014. Ford’s F-Series line has been the top-selling pickups in the US for more than three decades and accounts for the majority of the carmaker’s North American earnings.  Ford has yet to confirm if the new F-Series pickups are arriving in 2014.

The company will only disclose its next year’s plans “over the next couple months,” Hinrichs said. The company’s assembly site near Kansas City, Missouri, will prepare for the production of new trucks in March and April 2014, and shift to building them in November next year, according to Brian Johnson, an analyst at Barclays. He said that Ford will shut down its Dearborn truck plant in June 2014, citing IHS Automotive’s analysis.

Topics: ford, north america

If you liked the article, share on:

Comments

Recommended

Like it or not, Chevrolet may soon be offering a cheaper Camaro in hopes of competing with Dodge Challenger and Ford Mustang GT. Apart from the less expensive trim, the...
by - August 17, 2017
Recently, Porsche revealed a new Macan Turbo wearing a Performance Package and a unique Porsche Motorsport themed paint. At first look, it will remind you of the 919 Hybrid and...
by - August 17, 2017
The BMW M1 will be one of the most exclusive cars that will be showcased at the upcoming 2017 Pebble Beach Concours d'Elegance, alongside many other extravagant models. Firstly, there...
by - August 17, 2017
Aston Martin Vanquish Zagato makes its debut with a total of four variations including the Speedster and the Shooting Brake trims. As part of the limited edition model, the company...
by - August 17, 2017
Mitsubishi finally introduces the new Xpander MPV at the 2017 Indonesia International Auto Show in Jakarta Indonesia. Replacing the previous Expander, the new multipurpose vehicle will be mostly sold at...
by - August 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries