Ford will focus on the development of hybrid, plug-in hybrid and electric vehicles

Article by Christian A., on April 2, 2012

Ford Motor Co. wants customers to know that it is taking their complaints about its unimpressive fuel economy seriously and that major efforts are being taken for its program on developing fuel-efficiency technology. In fact, it is all that the red-brick 285,000 square-foot advanced engineering center in Dearborn, Mich., is doing.

This is one of Ford’s biggest research laboratories and it’s presently tasked to develop hybrid, plug-in hybrid and electric vehicles. Since Ford’s revival in late 2006, it had focused on fuel efficiency as a centerpiece. In 2012, the automaker is set to offer nine vehicles that could achieve over 40 miles per gallon. Included in this list are the first all-electric passenger car, the 2012 Focus Electric, and the 2013 Fusion Energi, a plug-in hybrid sedan.

Raj Nair, who will serve as the head of Ford global product development on April 1, said that a decade ago, its surveys found that consumers rejected the brand because of its poor fuel economy. Nair, who is currently the global head of engineering, said that more people are coming to Ford due to its “superior” fuel economy compared to most of its rivals. He said that this will be at the center of Ford’s strategy going forward. For the next decade, the fuel-efficiency and emissions standards will become stricter, according to U.S. regulators and automakers.

And with rising fuel prices, automakers would have to experiment with hybrid and electric vehicle technology. Ford, which falls behind General Motors, is centralizing the development of these vehicles amid growing doubts on the affordability and effectiveness of electric cars. Engineering modifications to the traditional internal combustion engine have helped automakers get more miles per gallon. The Focus electric car offers the equivalent of 105 miles per gallon. Meanwhile, Ford forecasts that the Energi could offer the equivalent of 100 miles per gallon in electric mode.

The all-new Ford Focus Electric is the first-ever all electric passenger car to come from the Ford Motor Company. This no-emissions version is the flagship of Ford’s range of electric vehicles and plug-in hybrid that are set to arrive in North America and Europe by the year 2013. The Ford Focus Electric will be launched in late 2011. It is designed to meet the daily driving needs of most Americans. In addition, its mile-per-gallon equivalent is better than that of the Chevrolet Volt. It can also give other battery electric vehicles a run for their money.

It will take three to four hours to completely charge the car using a 240-volt charge station, which is actually half the charge time required for the Nissan Leaf. Ford Focus Electric has new features and technological advancements such as the MyFord Touch driver connect system for electric vehicles, a value charging feature by Microsoft and the MyFord Mobile smartphone app that enables car owners to remotely control their car.

The sleek five-door hatchback improves the global C-car platform of the company that is used by the diesel and gasoline-powered Focus models that made their debut in the North American International Auto Show in 2010 and that had their launch in September 2010 at the Paris Motor Show.

If you liked the article, share on:

Comments

Recommended

Nissan is commencing sales of the 2019 Nissan Altima on October 3, 2018 in the United States. As expected, the Japanese carmaker has already divulged the details and specs of...
by - November 26, 2018
Sports utility vehicles are still in heavy demand. Ford knows this very well as the American carmaker has seen sales of its SUVs surge dramatically by 28 percent in the...
by - November 26, 2018
BMW’s European customers who are looking forward to have a new range extender version of the 2019 BMW i3 (BMW i3 REx) will have to bear a bad news from...
by - November 26, 2018
Imagining the future of automotive luxury more than three decades from now seems to be a daunting task. It would be hard for a typical person imagine such future without...
by - November 21, 2018
Can a Dacia Duster be compared with a Ford Mustang? It would be difficult to do so as these vehicles compete in different categories and segments, have different price points...
by - November 20, 2018