After stopping B-Max production at its Romanian plant earlier this month, Ford also announced that it will cut production of the Fiesta in the fourth quarter of this year, at its plant in Cologne, Germany. Production will be stopped 11 days in October and November due to the fact that the demand on the European market slowed down in the second half of 2014.
Currently, the Fiesta is company’s best-seller in Europe and according to JATO Dynamics, Ford sold over 190,000 units in the first seven months of this year compared to 175,000 vehicles sold in the same period back in 2013.
In order to boost sales in Germany, Ford said that it will apply subsidies under the Kurzarbeit or short-work program because 4,000 workers will be affected by the production cut.
Ford’s Fiesta received a facelifted version back in 2012 when the vehicle arrived with the new trapezoidal front grille, laser-cut headlamps with daytime running lamps featuring LED technology and a power-dome bonnet design.
Moreover, the vehicle was the first in its segment to offer the MyKey, a system that enables parents to limit the vehicle’s performances as well as the volume of the audio system.
Ford gave the new Fiesta an advanced package of technologies. These include the Ford SYNC voice-activated in-car connectivity system Ford SYNC, Active City Stop and the widely acclaimed 1.0-liter EcoBoost petrol engine. In addition, the new Ford Fiesta is the lone model in Europe to feature MyKey.
Martin Smith, executive design director at Ford of Europe, remarked that for five decades, the Fiesta has been considered as one of the best-loved small cars in the world. He noted that the sporty appeal of the current generation Ford Fiesta lit up the passion of global compact car customers. Regarded as the most successful small car in the world, the Fiesta is adopting this sporty appeal once more for the next generation, but with a more sophisticated look.
The latest iteration of the Ford Fiesta represents the newest chapter in its story that started in 1976. Since that story began, Ford has already sold more than 15 million units of the Fiesta small car around the world. The latest Fiesta is laden with a number of design cues that takes inspiration from the latest Ford global design language and concept cars.
Up front, the new Ford Fiesta sports a trapezoidal front grille flanked by laser-cut headlamps with LED daytime running lamps. The front end of the new Fiesta also dons a power-dome bonnet design. Inside, the redesigned Ford Fiesta offers an ergonomically optimized interior.
The new Ford Fiesta adheres to the carmaker’s approach of democratizing technology, as it strives to deliver advanced features to a greater number of drivers. Likewise, the new Fiesta features the Active City Stop system, which is designed to aid drivers in avoiding low speed collisions.