Ford will introduce a new Ka minicar in Europe in 2015

Article by Christian A., on December 5, 2013

As you may know already, Ford unveiled the Ka Concept back in November. Today, the carmaker announced that it will introduce a new Ka minicar in Europe in 2015 and that it will be based on the concept car that was unveiled in Brazil. This new five-door model will replace the three-door Ka that went on sale in Europe back in 2008.

Still, the Ford Ka minicar will not be the only model launched. Ford also announced that as part of its plans to use parent Ford Motor Co.’s global model portfolio to return to profit by 2015, will also launch the new Mustang, Edge large SUV as well as the EcoSport subcompact SUV. According to Ford, the new Ka will be smaller and less expensive than the current Fiesta.

The Ford Ka concept version is based on company’s global B platform that is used also by the Fiesta. “Despite the challenging market conditions, Ford continues to heavily invest in new products in Europe to position the company for success in the future,” Ford of Europe CEO Stephen Odell said.

“The introduction of the Mustang, the Edge and Ka Concept are proof of our commitment to building our line-up with exciting new vehicles,” he said in a statement. For those who don’t know, Ford sold more than 1.8 million Ka models since 1996 and forecasts that the global sales of small cars will increase by 35 percent to 6.2 million units by 2017 from 4 million in 2012.

Once put into production, the Ford Ka Concept could well position the US carmaker to further cater to the rising global demand for sub-B compact vehicles, a segment that is expected to grow to around 6.2 million vehicles by 2017. With an expected sales growth of 35 percent from 2012 to 2017, Ford Ka Concept would outgrow the auto industry by 12 percentage points, as the carmaker anticipates great demand from urban consumers in developing countries.

Ford designed and developed the Ka Concept with a number of features usually found in more expensive vehicles. Aside from this, the Ka Concept comes with a spacious interior that could carry up to five people. The concept also offers best-in-class air conditioning as well as best-in-class fuel economy.

In terms of design, the Ford Ka Concept features a number of global Ford design cues such as the trapezoidal front grille as well as detailed surface lines. The body of the Ka Concept boasts of a long appearance, as highlighted by its elongated headlamps. It also features roofline rising from the rear to the trunk lid, which is marked by a spoiler, large rear lamps and pronounced lines.

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Topics: ford, ford ka, europe



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