From Oct. 11 to Dec. 21, 2014, people in 38 cities across the United States could participate in 20,000 test drives of the new aluminum-bodied 2015 F-150 pickup. The program – dubbed as “Built Ford Tough Roundup” -- part of the carmaker’s bid demonstrate the truck’s abilities and capture buyers for it.
Twenty-six of the 26 cities have already commenced the program. According to Ford spokesman Mike Levine, the test drives could happen at shopping malls or big-box retail stores. During the test drive, participants will be accompanied by product experts to explain the truck’s features, including its Ford-claimed best-in-class towing and payload capabilities.
The program will also allow Ford to demonstrate the performance benefits gained from the aluminum shift as well as educate customers who might be concerned of the metal’s toughness compared to steel. The 2015 F-150 is up to 700 lbs lighter than the outgoing version and has up to 900 lbs more towing power – at 12,200 lbs – than the 2014 model.
Its maximum payload was at 3,300 lbs, which is around 180 lbs higher than its predecessor. The new F-150 can be powered by one of the available four engines, including a new 2.7-liter EcoBoost V-6
According to Levine, the 2015 F-150 truck should be EPA-certified in November. Ford disclosed that the new truck should be 5%-20% better in terms of fuel consumption than the current model.