Ford, Yahoo announce “Plugged In” competition series to promote the Focus Electric

Article by Christian A., on April 13, 2012

A new Ford Focus Electric is up for grabs and all you have to do is join an online reality show called “Plugged In” – a show on Yahoo! Screen made possible by the partnership between Ford and Yahoo! Participants will have to complete various challenges around their home towns while driving around a Ford Focus Electric. The show will be hosted by local celebrities.

The teams get clues via video, text, and audio through the Sync with MyFord Touch system. The car’s navigation system would also have to be used by the teams to arrive at their destinations.

The show will take place in Los Angeles; New York; Chicago; Washington D.C.; San Francisco; Seattle; Austin, Texas; Atlanta; Raleigh, North Carolina; and Boston. Viewers of this online show could comment and upload photos of their hometowns after every episode. Casting is ongoing. We will get details about the online schedule of the show within a few weeks. The teams that win get a Focus Electric. Just last month, Ford and NBC launched a reality show dubbed “Escape Routes,” featuring the 2013 Ford Escape crossover.

When Ford designed the Focus Electric, the brand wanted a vehicle that would be able to deliver reliable operation while providing excellent energy efficiency. However, it also had to give true driving enjoyment. As a result, the all-electric powertrain has been paired to the single-speed transmission which allows for smooth acceleration in addition to giving fast response.

This is possible even as the Focus Electric goes to its maximum speed of 84 mph, which is around 136 km/h. Having no gas engine, or even a diesel unit, the addition of excellent aerodynamic ensures that the Focus Electric has an in-car experience that is both comfortable and quiet. Inside the Focus Electric are a number of security and safety features equipped as standard.

These include the electronic traction control and the six airbags. For the North American market in particular, the Focus Electric will also have the MyKey as well as the SYNC hands-free telephone connectivity. The Focus Electric also reveals a wide range of materials that are clearly eco-friendly. Examples include recycled fabrics and the seat cushions made of bio-foam.

According to Sherif Marakby, Ford’s Director of Electrification Programs and Engineering, compared to other electric vehicles available on the market, the Focus Electric continues to have the qualities and the dynamics one would expected from a standard car. The new Focus Electric, he added, has many of the first-rate features and components like the gas-powered versions. All of these are provided together with fuel efficiency and that highly unique driving experience, he continued.

Other features fitted as standard for the model to be released in the North American market are the aluminum 17-inch 15-spoke wheels, the push button start, and the 60-40 split for the bench seat in the rear. There is also the Navigation System which is voice-activated, HD Radio, Sirius Satellite Radio that offers Travel Link, and the AM/FM/CD/MP3 Sony Audio that comes with nine speakers.

In addition, one can also observe how the driver connect technology, known as MyFord Touch, has been uniquely implemented. That the new Focus Electric offers the dynamism of a driver’s car is evident given that it has the handling, steering, and brake feel, of the athletic and agile fuel-powered Focus, the same models wherein the Focus Electric is based on.

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