FordDirect now offers social media service to Ford and Lincoln dealers

Article by Anita Panait, on July 19, 2012

FordDirect, a joint venture between Ford Motor Co. and its dealers, unveiled this week a new service that will allow dealers to manage their reputation and social media presence in the Internet. The service, called FordDirect Social Media and Reputation Management, was made possible by FordDirect through contracting Digital Air Strike, a company that helps dealerships create and manage social media content.

Valerie Fuller, COO of FordDirect, acknowledged that Facebook is a “great way” for dealerships to interact with new and current customers alike, and share information about Ford and Lincoln products. She admitted that dealerships struggled to manage the posts and create socially relevant content.

Fuller said that FordDirect took the opportunity to solve the dealer’s problem through its free content syndication service. Ford and its dealers created FordDirect to help the latter effectively use digital technology to create more sales. Ford and Lincoln dealers had been clamouring for the service in regional dealer group meetings, prompting FordDirect to look for a contractor.

After a nine-month bidding process, FordDirect selected Digital Air Strike, according to Kate Bullach, FordDirect vice president of communications. Bullach said Ford and Lincoln dealers can sign up for the voluntary service immediately.

FordDirect is offering the service in two service levels: Premier and Elite. For the Premier package, which is available for a $399 monthly Premier fee, Digital Air Strike will assign to the dealer an adviser who will engage with customers and provide content.

For the $799 Elite package, the adviser will respond to every single customer post.  Alexi Venneri, co-founder and COO of Digital Air Strike, a company-conducted study showed 69 percent of car buyers say social media and dealership reviews carry an effect on which dealership they choose to do business with.

If you liked the article, share on:

Topics: ford, lincoln, dealer

Comments

Recommended

We’re willing to bet that the Bentley Bentayga is not the first thing that comes to mind for most people who are into off-roading and outdoor activities. It just doesn’t...
by - November 23, 2017
The other day, it was confirmed that Volvo will finally bring the XC40 to US soil, where it will first make an appearance at the 2017 Los Angeles Auto Show....
by - November 23, 2017
There is no question that the new BMW M5 (F90) high performance sports sedan is more powerful, faster and more enticing than the previous model. But for interested customers in...
by - November 23, 2017
Following the Tesla Roadster’s electrifying revelation on Thursday, Musk’s highly ambitious goals have skyrocketed when he tweeted about his future plans for the new sports car. Well, kind of. The...
by - November 23, 2017
Earlier in November at the 2017 SEMA Show in Vegas is when Hennessey unwrapped the Venom F5 to all of us. But it was actually first introduced as a concept...
by - November 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries