Ford’s August sales fell 11 percent to 157,327 vehicles

Article by Christian A., on September 2, 2010

For the fourth quarter of this year, Ford Motor Co.’s production in North America will remain at the same level as the third-quarter of this year and slightly below the last quarter of 2009 as the economy’s recovery has been modest and consumer spending has been uninspiring.

Emily Kolinksi Morris, Ford's senior US economist, said that “elevated savings rates are dampening spending.” She also noted that buyers are replacing cars on an as-needed basis.

She described the rate of recovery to be moderate but “not a collapse.” For the third and fourth quarters of 2010, Ford intends to build 570,000 vehicles.

In comparison, Ford made 574,000 vehicles in the fourth quarter of 2009. George Pipas, Ford's US sales analyst, said that production is being kept steady – something that’s consistent with the industry’s sales pattern during the last six months.

For the month of August, sales dropped by 11% to 157,327 vehicles compared to the previous year, when sales were boosted by the government's cash-for-clunkers program. It should be noted that the latest sales figures do not include Volvo, which was acquired by Geely.

US sales rose by 18% this year to 1.28 million units, indicating the strong demand for newer models such as the Ford Taurus and Fiesta as well as trucks, which have risen by 27% year-to-date.

Pipas also commented that when compared to other brands that benefited from the clunker program, Ford was the only brand last month that recorded a “retail market share gain on top of last year's performance.”

If you liked the article, share on:

Comments

Recommended

After the highly dynamic Polestar 1 two-door coupe – Polestar’s first ever production car -- was recently unveiled, not a few people’s curiosity was piqued as to how much they...
by - October 21, 2017
The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries