Ford’s Speed Limiter is most popular driver assistance feature in 2011

Article by Christian A., on March 30, 2012

With the increasing number of speed cameras all over Europe, Ford's Adjustable Speed Limiter has been unexpectedly becoming a more common purchase. This Ford feature allows drivers to set a maximum speed to mitigate the risk of speeding fines or bans caused by unintentionally running beyond the legal speed limit. In the United Kingdom, 20 percent of customers enjoyed the benefits that the speed limiter provides. 

The Adjustable Speed Limiter was launched in 2010. The driver can set a top speed within a range from 10mph to the legal limit. When the self-selected limit is exceeded, the engine reduces fuel supply and the automobile slows down. Around 35,000 safety cameras are found across Europe. Since 1996, one in five motorists is caught by safety cameras in the UK alone. In 2008 and 2009, safety cameras produced £87 million in fines in the UK.

At least 220,000 Ford automobiles fitted with the speed limiter were sold in 2011, surpassing other driver assistance features in the Ford lineup. Ford of Europe's technology supervisor Dr Torsten Wey disclosed that the Adjustable Speed Limiter is now fitted in the majority of automobiles they produced. He added that the demand proves "just how valued it is." Further Ford models fitted with the Adjustable Speed Limiter include Focus, Galaxy, Grand C-MAX and C-MAX.

Ford C-MAX is new in the Ford family. It is an affordable transportation alternative for expanding North American families who want the latest technologies, flexible seating and cabin space as well as excellent performance and fuel economy.

Mark Fields, Ford’s President of the Americas, said that the Ford C-MAX shows how the One Ford Plan continues to provide high-quality and fuel-efficient cars. He said that people in North America who are in search for stylish and flexible cars with life-enhancing technology can surely count on C-MAX. The new C-MAX is part of the Ford Motor Company’s worldwide small vehicle strategy that will produce 10 vehicles and 2 million vehicles yearly- from a single C-vehicle platform by 2012.

This new family vehicle has a lot of exclusive features such as the industry-exclusive hands-free power-operated rear liftgate, twin sliding doors, advanced new system that steers the car into parallel parking space in an instant, active park assist, a versatile 5+2 seating configuration with the main cabin that can accommodate up to five seats and two smaller seats in the third row.

The new Ford C-MAX also marks Ford’s first application of the new 1.6-liter EcoBoost 1-4 engines in the North American C-class vehicles. It offers a mixture of responsive handling with a much better fuel economy and lower CO2 emissions.

Topics: ford, technology

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