Former Ferrari exec Jeff Curry to head Jaguar brand in North America

Article by Anita Panait, on August 7, 2013

Starting August 13, 2013, Jeff Curry will become part of Jaguar Land Rover North America as vice president of the Jaguar brand. Curry boasts of over 20 years in the automotive industry. Prior to his upcoming stint at Jaguar Land Rover North America, Curry was vice president of marketing at Ferrari North America. He was also e-mobility product manager at Audi of America.

When he assumes his new post, curry will report to Andy Goss, president of Jaguar Land Rover North America, Jaguar disclosed. Curry started career in public relations at Land Rover North America and was vice president of automotive marketing for XM Satellite Radio. Goss remarked that Curry is a major addition to their North American leadership team as the chief of Jaguar “at a time of tremendous opportunity for the brand."

Goss noted that Curry has “extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles." Jaguar posted a 25-percent jump in sales in the United States to 9,411 units, boosted by the popularity of the new F-Type. According to the Automotive News Data Center, combined sales of Jaguar and Land Rover in the US surged 31 percent year-on-year in July 2013 5,663 units, and jumped 15 percent year-on-year in the first seven months of the year to 36,445 units.

"Jeff Curry is a major addition to our North American leadership team as the head of Jaguar at a time of tremendous opportunity for the brand," said Andy Goss, President, Jaguar Land Rover North America. "Jeff brings with him extensive automotive and luxury marketing experience, critical expertise in leading-edge technologies and a personal passion for automobiles."

Being a two-seat, convertible sports car with utmost focus on performance, agility and driver involvement, the new Jaguar F-Type signals the carmaker’s return to tradition. In fact, the new F-Type continues Jaguar’s sporting heritage that could be traced over 75 years ago. Moreover, it also continues Jaguar’s tradition of creating beautiful, thrilling and desirable sports cars. In addition, the new F-Type further broadens Jaguar’s lineup of sports and GT cars, along with the XK convertible and coupe models.

The 2014 Jaguar F-Type offers pure sports car experience as well as the brand’s vaunted elegance and luxury, thanks to its high power (340 hp, 380 hp and 495 hp), excellent aerodynamics and a low weight that starts at 3,521 pounds.

Jaguar has provided the all-new Jaguar F-Type with a modern, lightweight soft top that serves as a tonneau cover when lowered. The employment of such soft top doesn’t just save weight and improve packaging, but also helps the F-Type achieve a low center of gravity. Deployable or employable in just 12 seconds at speeds of up to 30 mph, this soft top features a multi-layer construction that includes lining made from Thinsulate lining, which is known for its ability to insulate sound and heat.

As designed, the F-Type continues Jaguar’s tradition of creating a car with graceful, muscular elegance. Its profile and top-down view are defined by two "heartlines." The main "heartline" commences from the blade, separating the shark-like gills on either side of the grille.

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