Former Ford and Vw marketing executive to head the Fiat brand in U.S.

Article by Christian A., on August 25, 2010

Chrysler Group has announced that the Fiat brand in North America will be headed by Laura Soave, a former Ford and Volkswagen marketing executive. She will be responsible for reintroducing Fiat to North America. The present plans call for the Fiat 500 minicar to be the only Fiat vehicle sold in North America.

The 500, which will be introduced this December, will be produced in Chrysler's Toluca, Mexico plant. The 500 will go on sale in some Chrysler dealerships.

Soave will report directly to Sergio Marchionne, CEO of both Chrysler Group and Fiat Auto. Similar to the chiefs of the Chrysler, Dodge, Jeep, Ram and Mopar brands, Soave will have profit and loss responsibility for the Fiat business in North America.

In a statement, Marchionne divulged that Soave has extensive experience in automotive marketing" and this will serve as a springboard for reintroducing the Fiat brand when it arrives in the U.S. and Canada after having been absent for more than 25 years.

Soave had most recently served as general manager of experiential marketing, a consumer marketing post, at Volkswagen of America. Before this, she had worked at Ford's marketing division too.

If you liked the article, share on:

Comments

Recommended

The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries