Adrian Hallmark, a former Volkswagen executive, takes on the role as Saab's executive director of sales immediately after it was announced. Hallmark is responsible for aiding Saab to recover from its near collapse earlier this year. He will report directly to Saab CEO Jan Ake Jonsson and he will be working from Saab's headquarters in Trollhattan, Sweden.
In a statement, Jonsson said that in the next 16 months, three new products will be launched -- the 9-5 sedan, the 9-4X and the 9-5 SportCombi.
Jonsson described Adrian's contribution to be vital in optimizing the sales of these new products. General Motors Co. had been poised to shut down Saab this year but instead, it agreed to sell it to Dutch supercar maker Spyker Cars NV. Meantime, Saab's 2009 sales dropped 58% to 39,903.
Last year, Saab built only 20,791 cars last year. But then again, it still isn't anywhere near this year's target of boosting output to between 50,000 and 60,000 units and to 120,000 units by 2012.
Hallmark, 47 years old, gets Saab's global sales operations from Knut Simonsson, who will remain Saab's brand and marketing executive director.