Fresh product and a focus on fuel economy boosting Ford’s sales

Article by Christian A., on August 29, 2010

Toyota's recall dilemma is not the reason for Ford Motor Co.'s increase in market share, according to Ford marketing boss Jim Farley. Rather, Ford's share climbed to 17.4% in the first quarter because of a fresh product and a focus on fuel economy.

A year earlier, Ford had posted a 14.7% market share, making this point increase as the biggest for any major player.

Consumer Web site Edmunds.com expects Ford to post a gain of about 26% from April 2009 to April 2010. For the first quarter, Ford's sales increased by 37% to 441,708 vehicles, giving the company a $2.1 billion profit, its fourth straight quarter of being profitable.

In an interview at the Beijing motor show last week, Farley said that Ford isn´t aiming for a market share goal. However, he would like to emphasize that the current expansion is a long-term sustainable trend.

Farley said that Ford has begun to take the lead when it comes to fuel economy in core segments. Farley clarified that as that's being done, new shoppers are being reeled in by its new products and their features.

In particular, Farley said that model revisions for the Taurus and Focus are being applauded. The brand also pointed to increased resale values and decreased incentive spending as contributing factors to the increase in market share.

Topics: ford, sales

If you liked the article, share on:

Comments

Recommended

When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries