The Fiat 500 has been getting tons of attention due to its look and this translates to plenty of sales too. Most of these buyers are new to the brand, making it all the more impressive. That's precisely why there will be more Fiats bearing that more rounded design.
The mainstay of Fiat sales, the next-generation Punto supermini, is believed to be the first model to wear the new look.
Expect to see it around 2011. Also garnering plenty of praise is Fiat's styling for the Grande Punto and the Bravo. Still, you can´t please everybody.
Because of sportier styling flaunted by the current models, many female buyers were turned off. There will most likely be a change in the sales trends since women comprise more than half the prospective buyers in the Punto's market segment.
The slightly aggressive nose and rising beltline of both the Punto and the Bravo will go in favor of the more rounded, 500-style appearance.
However, the bigger cars will not be as adorable as the 500 since Fiat is seeking to appeal to both male and female buyers. Fiat considers the design direction to be critical for Fiat, which must widen the appeal of a model range that's dependent on small cars.
In the coming years, Fiat will face more competition from rivals that will be downsizing and will soon have models in the baby-car segment occupied by the 500 and Panda. Specifically, Fiat needs to find a style that will allow it compete effectively in the Ford Focus class.