Future of Toyota FCV faces challenge over uncertain subsidies

Article by Christian A., on July 2, 2014

One of the challenges for Toyota Motor Corp. when it rolls out its new hydrogen fuel cell vehicle is the lack of a robust refueling network in Japan in April 2015 and in the United States and Europe in summer that year. Toyota would be leaning on government subsidies, particularly in the US and Europe to help attract buyers to its FCV, which will have sticker price of f ¥7 million ($69,000).

While Japan offers a top subsidy of ¥850,000 for electric vehicles, it remains a mystery on how much the FCV would receive as incentive, if it would be entitled to.

Mitsuhisa Kato, executive vice president in charge of r&d, remarked that Toyota is hoping that fuel cell incentives would be higher than the ones offered for EVs in Japan, US and Europe. In the US, Kato said the carmaker may turn to leasing the car when it arrives in in California.

In Japan, Toyota expects to sell the FCV by targeting affluent first adopters and opinion leaders. He said that the FCV will feature premium flourishes commensurate with its price. He noted that a ¥7 million car “needs to look like a ¥7-million car," adding that the FCV is not a compliance car made to meet California's zero-emission rules.

He said that states having appropriate infrastructure for fuel cell vehicles are very limited. As of late 2013, there were only 10 public hydrogen fueling stations in the US, dozens more should sprout by 2015.

California has enacted a law to finance the construction of at least 100 public hydrogen fueling stations by 2024. According to Kato, Toyota has over 2,400 patents shielding its fuel cell technology, adding that aspects of the FCV will be the basis for another hydrogen car being developed with BMW by 2020.

Toyota provided a glimpse last week of the exterior design of the FCV’s production version, unveiling an electric-blue vehicle with styling slightly toned down from curved concept unveiled at the 2013 Tokyo Auto Show. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: toyota, fuel cell, sedan

Comments

Recommended

Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Hyundai revealed to the press that it doesn’t plan on breaking any kind of top speed records with its newest N performance line. That is because the brand mainly focuses...
by - January 18, 2018
There are so many aftermarket tuners out there that have been turning out pretty amazing Land Rover Defenders. It’s their popularity perhaps that has urged the automaker itself to join...
by - January 18, 2018
Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries