Future of Vw Routan uncertain in the United States

Article by Christian A., on August 25, 2010

For Volkswagen to achieve its goal of becoming the world's largest automaker by 2018, it is revamping its US lineup. There are speculations that the Phaeton will make a comeback and that there is a new midsize sedan meant specifically for the US. However, it remains uncertain if the Routan minivan will remain.

In an interview with Dow Jones Newswire, VW spokesperson Jill Bratina said that no decisions have been made related to the Routan.

But she did admit that the minivan segment was significantly impacted by the economic downturn and has yet to fully recover.

Still, before fans of the quasi-German minivans throw up their hands and give up altogether, there is some semblance of hope. Routan's market share has remained a steady 4% during the downturn.

VW sees the potential of Routan's market share widening as model awareness increases. The Routan has a VW badge but it is actually built by Chrysler alongside the Town & Country and Dodge Grand Caravan minivans.

The Routan was one of the last projects of former CEO Wolfgang Bernhard, who also pulled the plug on North American sales of the VW Phaeton.

CEO Martin Winterkorn wants to bring the luxury car back to life, asserting that the decision to junk the Phaeton from the US lineup was short-winded, and that patience is required to establish a newcomer in the luxury segment.

If you liked the article, share on:

Topics: vw, vw routan, minivan

Comments

Recommended

If you are one of those lucky enough to place an order for a final production version of the Mercedes-AMG Project One, here is a good development: Mercedes-Benz’s high-performance arm...
by - September 21, 2018
After months of previewing the e-tron all-electric sports utility vehicle through prototypes wrapped in bright orange and black camouflage, Audi has finally unveiled the final production version of the SUV...
by - September 20, 2018
There have been no straight six-cylinder engines at Fiat Chrysler Automobiles since 2007, when Jeep launched the Wrangler JK generation. While Chrysler had been using straight six-cylinder engines since 1964,...
by - September 19, 2018
Mercedes-AMG’s GT 4-door Coupe models now have a new member, in the guise of the AMG GT 43 4MATIC+. This new model is AMG’s newest entry-level offering, with a price...
by - September 18, 2018
It is better not to expect any new diesel engines from Cadillac, the luxury vehicle division of General Motors. After all, following much considerations of a number of factors, the...
by - September 18, 2018