Subaru’s chief designer claims that future models will appear much like the Viziv Concept. The shift to a more dramatic Viziv-inspired designed language is meant to help Subaru's vehicles stick out from the crowd. According to Osamu Namba, Subaru's global design chief, he likes several of the present design cues of the brand just like a hexagonal grille.
However, he aims to make even more radical features. Namba imagines the brand to take on a more high-tech appearance that would be similar to the Viziv concept’s design. He said that Subaru's traditional styling wasn’t able to make Subaru distinct enough. He said that he wants people to see the automaker’s headlights and recognize it as a Subaru.
Automotive News said that the major features that will be copied from the Viziv include its more prominent grille and bracket-shape headlights. These design elements are believed to be evident on the performance concept car that’s soon to arrive from Subaru.
It’s expected to be introduced at the New York auto show. Within the next few years, this new design language will be gradually seen in Subaru’s lineup.
Subaru Viziv concept car is a next-generation crossover, which represents the new design language and innovations that will bring Subaru to the future. Viziv was conceived through an inspiration from the phrase "Vision for Innovation" to articulate the future of Subaru's vision for innovating and for directing of its brand.
A next-generation crossover concept vehicle with great effectiveness and performance on every possible road condition and drive environments was created with a new Subaru design ethos.
The design features unpretentious and clear shapes and forms. The goal was to fashion the perfect balance between a sturdy body appearance and a well-appointed cabin.
Its front design is bold and emphasises the common themes found in Subaru vehicles. The bigger and more protruding grille creates the crucial essence of the front-end’s design, and it is the location which the whole front end intertwines into a solid, lively design.
The clean and strong themes of the profile form a brand-new Subaru design component. The grand outward flow of the combined fenders and the sturdy door panel shapes generate a vibrant profile view styling.
The upper section of the cabin emphasises the window visuals reminiscent evocative of the shooting-brake body. It juxtaposes with a condensed panel design for the body, producing an athletic, slender profile.