The Geely Emgrand EC7 has already been subjected to the latest 2011 Euro NCAP safety testing programme even it is set to enter the UK new car market only towards the end of 2012. The Geely Emgrand EC7 earned four stars. So far, only five other models have received this rating, namely: Jaguar XF, Renault Fluence ZE, Jeep Grand Cherokee, Fiat Panda and the MG6.
The Geely Emgrand EC7 is produced in China but is imported by Geely Auto UK. According to Matthew Cheyne, Market Development Director of Geely Auto UK, the company is pleased with the high safety rating especially since it is now preparing for the UK launch of the Geely brand.
He added that this rating is a “significant element of the total peace of mind, value for money, long warranty and excellent customer service ownership proposition” that its cars offer. He acknowledged that the safety reputation of vehicles in the Chinese domestic market is “unfair.” He added that the Euro NCAP rating proves that its new generation vehicles offer a “competitive high level of safety and build quality.”
He attributes this to the dramatic improvement of Chinese manufacturing and product quality in the past few years. He also said that the factory that produces the EC7 is one of the most modern world class manufacturing facility that he has ever seen.
The UK is the first major market in Western Europe to get the Emgrand EC7. It is available with two body styles, four door saloons and five door hatchbacks. It is also offered with a range of 1.5 or 1.8-litre petrol engines. The 1.8-litre versions will come with an automatic transmission option. These cars have a starting price of slightly under £10,000 and are covered by a five-year, 100,000 miles warranty.