General Motors applies to trademark El Camino, Nomad

Article by Christian A., on December 12, 2012

Trademarks were applied by General Motors for its offbeat 1950s Chevrolet El Camino and Nomad with the U.S. Patent and Trademark office. According to the blog GM Authority, the El Camino application was filed on Aug. 9 while the Nomad application was filed on May 22. However, GM asserts that it doesn’t have plans to use these trademarks on upcoming models.

A GM spokesman said that Chevrolet’s history is filled with “iconic names and monikers," which it trademarks as necessary in order to protect them. Fans could only hope that GM will produce new models of these classic cars many years from now. The El Camino made its debut in 1959 as a collectible sedan pickup, which is a body style that is referred to as a coupe ute and is still available in GM's Holden unit in Australia.

It can be recalled that Pontiac G8 ST was introduced at the 2008 New York auto show. This was a coupe pickup concept based on the Holden Ute. But after Pontiac was discontinued, plans to build this pickup never materialized.

On the other hand, the Nomad sporty wagon made its debut in 1955. GM attempted to revive the name a few times but it was never as successful as the original. There were speculations about a 2004 concept based on GM's Kappa platform, which was used for the Pontiac Solstice and Saturn Sky convertibles. However, no Nomad version was ever produced.

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