General Motors is offering a $50 map app for iPhones

Article by Anita Panait, on July 15, 2013

General Motors is now offering a $50 map app for iPhones that could be played on the dashboard touchscreen of a Chevrolet Spark. Timothy Nixon, chief technology officer of General Motors' OnStar service, remarked that historically, they had dashboard navigation systems, which could cost a driver around $1,500 or more.

Nixon quipped that such nav systems would not be able to “cut it anymore,” noting that the game has changed and “always-connected devices” have raised the bar.

Nixon’s view is just a restatement of the fact that carmakers’ expensive profitable in-car navigation systems are threatened are threatened by the increasing use of smartphone app to find their way on the road. The main reason for this is that while embedded nav systems run from $500 to over $2,000, many map apps come free of charge.

There is also the increasing popularity of social-networking map apps like Waze.  "Wazers" -- as the app's 48 million users dubbed themselves -- touch prompts on their smartphone to report traffic jams and accidents. Waze then re-routes them onto a faster path.

Its popularity has led to Google to acquire Waze Inc. for around $1.1 billion. Di-Ann Eisnor, head of Waze's business in the United States, remarked to Bloomberg in an interview that a free map app is considerable threat to expensive in-car nav system, on which consumers have to pay a lot of money. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: gm, iphone, app

Comments

Recommended

Volkswagen’s hot hatch just got hotter for the 2019 model year with the introduction of a Rabbit Edition. The new 2019 VW Golf GTI Rabbit Edition is a special model...
by - September 24, 2018
If you’re planning to buy a new Porsche unit powered by a diesel engine, better do it as soon as possible. This is because the German sports car maker has...
by - September 24, 2018
If you are one of those lucky enough to place an order for a final production version of the Mercedes-AMG Project One, here is a good development: Mercedes-Benz’s high-performance arm...
by - September 21, 2018
After months of previewing the e-tron all-electric sports utility vehicle through prototypes wrapped in bright orange and black camouflage, Audi has finally unveiled the final production version of the SUV...
by - September 20, 2018
There have been no straight six-cylinder engines at Fiat Chrysler Automobiles since 2007, when Jeep launched the Wrangler JK generation. While Chrysler had been using straight six-cylinder engines since 1964,...
by - September 19, 2018