General Motors reported a 6% drop in July to 201,237 due to the lower demand for pickups and the sluggishness of deliveries to rental car companies. Three GB brands namely Chevrolet, GMC and Buick -- had lower sales than in July 2011. Cadillac’s sales rose by 21% to 13,417 due to the rising demand for the SRX crossover and the XTS large sedan.
Because of this matter, the Chevrolet Silverado and GMC Sierra experienced a drop in sales while the stocks of pickup trucks have started. At the end of July, GM reported sales of 238,165 pickups on dealer lots at the end of July, a 136-day supply. General Motors said that sales of GM’s full-sized pickups have decreased compared to the 2011 levels.
Specifically, Silverado sales decreased by 13%, and Sierra sales declined by 12%. Meanwhile, the inventories have been quite full. Alan Batey, GM’s vice president of U.S. sales and service, said that conclusions shouldn’t be drawn since there isn’t any significant impact on its strategy or inventory. He added that this shouldn’t be treated as a “warning signal.”
Batey cited the pent-up demand and signs that the housing market is improving. Batey said that pickup sales are expected to be better in the upcoming months. GM had produced more vehicles in order to offset the loss from the closure of its three U.S. truck plants. GM added that its redesigned pickups and SUVs will be introduced next year.
Chevrolet’s 2012 Silverado cements its position as the most capable and the most diverse lineup in its segment, with enhancements that improve its looks, its connectivity, and its comfort level.
The new Silverado features a new front-end design, a special White Diamond Edition, and available heated and cooled seats for the LTZ models enhance comfort and appearance. Meanwhile, a new navigation radio offers connectivity. It also has an updated screen, as well as an integrated hard drive that makes discs with map data totally unnecessary. What’s more, the Chevrolet Silverado offers OnStar and SiriusXM satellite radio, which are segment-exclusive, as well as Bluetooth, USB connectivity, and dealer-installed Wi-Fi system.
Except for the Hybrid models, all Silverado 1500s now boast Hill Start Assist and Trailer Sway Control as a part of StabiliTrak, the electronic stability control system. This enhances performance under various driving and trailering conditions.
Maria Rohrer, marketing director for Chevrolet Truck, said that the Silverado's reliable V-8 performance, its very competitive fuel economy, and its wide range of models continuously deliver a strong appeal, especially to truck customers, and this is proven through Silverado’s sales, which were up 7% through July 2011. According to Rohrer, the Silverado’s changes for 2012 enhance its rugged and capable quality with a freshly updated design and with its newly available Wi-Fi and navigation radio systems that can make your driving experience more enjoyable and more convenient.
In addition, the 2012 Silverado’s new and revised design includes a chrome mesh grille that is paired with either a body-color surround for the LTZ model or a chrome surround for the LS and LT models. The LS and the LT models now feature a more dynamic silver lower bumper fascia on two-wheel drive variants without tow hooks, as well as a new 20” chrome-clad aluminum wheel.