General Motors to miss Super Bowl XLIX advertising

Article by Christian A., on January 16, 2015

TV viewers will not see any commercial spots carrying any General Motors brand in the upcoming telecast of Super Bowl XLIX on February 1. According to the carmaker, its ties with the big game remains intact, as Chevrolet will present the Most Valuable Player with a new Colorado mid-size pickup.

GM also passed on buying spots on the broadcast of the Super Bowl in 2013 after its then-global chief marketing officer Joel Ewanick said the carmaker couldn't justify the cost of doing ads in the season finale of the National Football League. GM, however, is not the only carmaker that opted to sit out from this year’s edition of the Super Bowl.

Recent advertisers like Lincoln, Jaguar, Honda and Acura also decided to make a pass for this year’s game. In 2014, 11 different nameplates had their share of airtime in the Super Bowl. In fact, autos accounted for over one-fourth of the total ad time in the game, according to Kantar Media.

For 2015, however, the auto category has been a challenge for NBC, according to Seth Winter, exec vice president for sales and sales marketing for the NBC Sports Group and NBC Universal News Group.

Some carmakers have reasoned out that due to new car launches, they opted not to buy spots for the big game. As of last week, NBC has sold out around 95 percent of commercial time for the Super Bowl.

If you liked the article, share on:

Comments

Recommended

For many years, Lamborghini has always relied on the use of large and powerful engines including the V10 and the V12. In fact, the company’s very first engine in the...
by - October 17, 2017
You can now get the Opel Crossland X that’s LPG-powered if you are not a fan of diesel. Recently, the company released their version of the Peugeot 2008 equipped with...
by - October 17, 2017
As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries