General Motors unveils subscription rates for new 4G service

Article by Christian A., on May 13, 2014

General Motors has disclosed that monthly subscription rates for its 4G LTE data connection via OnStar will between $5 and $50 a month, depending on usage. GM will launch the 4G service in June with the 2015 Chevrolet Malibu. The 4G connection will be offered on almost all of GM’s offerings for the 2015 model year.

When they purchase their 2015 vehicles, customer will get three months of 4G service or up to 3 GB of use, whichever comes first. Once the trial period expires, owners could pay for the service on a sliding scale based on usage.

For existing subscriber of OnStar's current safety and security service or its navigation service will only have to shell out lower fees for some monthly plans.

The 4G service is offered in four data size-based plans. The 200 MB plan, which is sufficient for streaming six hours of music or using the Internet for 13 hours, will be available for $5 for OnStar subscribers and $10 for non-subscribers.

The 1 GB plan will be available for $15 for subscribers and $20 for non-subscribers. The 3 GB plan will be available for $30 for subscribers and non-subscribers while the 5 GB scheme is available $50 for both subscribers and non-subscribers.

GM will also offer one-time purchases of $5 a day for subscribers and $10 for non-subscribers for 250 MB of use; and $150 for subscribers and $200 for non-subscribers for a month of up to 10 GB. The scheme makes GM as the first carmaker to offer an embedded 4G service in almost all of its offerings.

Audi is offering a 4G service, bit only on its A3. According to GM. the embedded signal will provide a faster and more reliable connection than those provided through smartphones and tablets.

GM believes that 4G service will make the difference that would persuade customers to purchase its offerings. GM has likewise announced a delay in the rollout of AppShop, a suite of around a dozen apps that owners can download to their vehicle's infotainment unit.

According to GM, AppShop won't be ready for 2015 vehicles as initially planned, although it would still be offered it at some point. [source: General Motors]

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