The District Court in Hamburg, Germany has granted a motion for a preliminary injunction by China-based carmaker Qoros Automotive Co., Ltd. against Kia Motors Corp. that sought to bar the Korean automaker from using the name "QUORIS" in motor vehicles in the entire territory of the European Union. Founded in 2007, Qoros successfully registered its company and brand name QOROS as a trademark in China, the United States, the EU, and in other countries.
When Kia announced in July that it would market a new car model dubbed "QUORIS," Qoros then sought legal action to protect its brand name. In granting the preliminary injunction, the German court ruled that the coexistence of "QOROS" and "QUORIS" in a car market would cause consumer confusion.
Volker Steinwascher, Vice Chairman of Qoros, welcomed the court's decision, saying the carmaker was able to succeed in its first step towards protecting its brand name. Steinwascher remarked that they are looking forward to the launching of their vehicle at both the Geneva and the Shanghai auto shows in 2013.
The preliminary injunction is served upon Kia in Korea, and is still subject to appeal by the carmaker. Qoros said it will continue to pursue legal efforts to protect its trademark in other territories. China-based Qoros is an automotive company running international engineering and design studios in Shanghai as well as in Graz, Austria, and Munich, Germany. The carmaker is currently building a new production plant in Changshu City, China. The carmaker will commence selling its first QOROS cars in China and international markets in 2013.