German luxury carmakers gain from UK auto sales boom

Article by Christian A., on July 28, 2014

There is a current boom in auto sales in the United Kingdom, and the ones benefitting from it the most are luxury carmakers from Germany. The UK car market is traditionally dominated by volume carmakers like Ford and General Motors' Vauxhall, but it looks like an expanding lineup containing more fuel-efficient vehicles have enabled Audi, BMW and Mercedes-Benz to capture sales and market share from them, analysts say.

Car sales in the country surged 11 percent to 1.29 million in the first half and 6 percent in June. That marks 28th consecutive month of growth after UK recovered from 2008-2009 financial crisis. Likewise, the UK has become Europe’s second-largest car market after Germany, surpassing France.

German premium brands are driving sales in smaller car segments traditionally ruled by mass-market carmakers, even adding more offerings. Mercedes will add the GLA crossover; BMW will introduce the 2-series Active Tourer compact minivan; while Audi recently rolled out a sedan version of its A3 compact.

The three German premium carmakers all increased market share in the first half, combining for a little more than 17 percent.

According to Jonathon Poskitt, LMC Automotive’s head of European sales forecasting, helping increase sales of premium cars in the US are factors like heighten consumer confidence, recovering UK economy, and a wider choice of models. He remarked that a greater feeling of wealth means that customers will increasingly seek to purchase more expensive badges.

Andre Konsbruck, Audi’s UK chief, remarked to Automotive News Europe that fuel-efficient versions of the A4, A5 and A6 cars – marketed under the Ultra badge -- are “attracting considerable attention” from fleet buyers, adding that demand for the brand in the country has “never been greater."

Fleet sales account for a just over half of all new-car sales in the UK, with CO2 figures the main factor in consumers choice. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: uk, sales

Comments

Recommended

Last year was probably one of the busiest years for the European New Car Assessment Programme, with a total of around 70 cars tested. But amongst that huge pack of...
by - January 16, 2018
For the longest time, women in Saudi Arabia were restricted from doing what men were able to do freely. And one of the most pressing issues was driving. In the...
by - January 16, 2018
Automakers that have teamed up with Formula 1, like Mercedes-AMG, develop the coolest road-going supercars just like the Project One. Aston Martin and Red Bull, on the other hand, have...
by - January 15, 2018
There is nothing more exciting happening this month than the 2018 Tokyo Auto Salon - especially with all the concepts that are being uncovered. Apart from the Toyota GR Super...
by - January 15, 2018
The very first time we ever saw Bentley’s SUV, the Bentayga, was back in September 2015 when it came out with the impressive W12 engine. A year after that, it...
by - January 15, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries