German luxury carmakers gain from UK auto sales boom

Article by Christian A., on July 28, 2014

There is a current boom in auto sales in the United Kingdom, and the ones benefitting from it the most are luxury carmakers from Germany. The UK car market is traditionally dominated by volume carmakers like Ford and General Motors' Vauxhall, but it looks like an expanding lineup containing more fuel-efficient vehicles have enabled Audi, BMW and Mercedes-Benz to capture sales and market share from them, analysts say.

Car sales in the country surged 11 percent to 1.29 million in the first half and 6 percent in June. That marks 28th consecutive month of growth after UK recovered from 2008-2009 financial crisis. Likewise, the UK has become Europe’s second-largest car market after Germany, surpassing France.

German premium brands are driving sales in smaller car segments traditionally ruled by mass-market carmakers, even adding more offerings. Mercedes will add the GLA crossover; BMW will introduce the 2-series Active Tourer compact minivan; while Audi recently rolled out a sedan version of its A3 compact.

The three German premium carmakers all increased market share in the first half, combining for a little more than 17 percent.

According to Jonathon Poskitt, LMC Automotive’s head of European sales forecasting, helping increase sales of premium cars in the US are factors like heighten consumer confidence, recovering UK economy, and a wider choice of models. He remarked that a greater feeling of wealth means that customers will increasingly seek to purchase more expensive badges.

Andre Konsbruck, Audi’s UK chief, remarked to Automotive News Europe that fuel-efficient versions of the A4, A5 and A6 cars – marketed under the Ultra badge -- are “attracting considerable attention” from fleet buyers, adding that demand for the brand in the country has “never been greater."

Fleet sales account for a just over half of all new-car sales in the UK, with CO2 figures the main factor in consumers choice. [source: automotive news - sub. required]

If you liked the article, share on:

Topics: uk, sales



It’s a given that Sports Utility Vehicle could never take on a supercar. A Mercedes G-Class for instance, or even a Mitsubishi Outlander, would find it hard to outperform a...
by - March 19, 2018
BMW has great news as they have recently launched a 2018 X2 sDrive28i in the United States. And if you do not know what that means, it basically is a...
by - March 19, 2018
Earlier this week, we talked about Volkswagen’s plans to halt the production of the US spec Passat for a few weeks during spring. And now, we just learned new things...
by - March 17, 2018
In the past couple of months, there have been a number of special edition McLarens that have been released in the past few months. Some of these include the 720S...
by - March 16, 2018
The Lamborghini Huracan LP580-2 has been out in the market for about 2 years now, with the last number in the model’s name indicating that the vehicle has a two...
by - March 16, 2018