Germany holds back Nissan to become top-selling Asian brand in Europe

Article by Christian A., on October 10, 2014

Nissan’s goal to become the best selling Asian brand in Europe is currently held back by Germany as people living there, love the domestic automakers. If the market share in Europe as a whole is 3.6 percent, in Germany, Nissan’s brand share was only 2 percent in the first nine months of this year.

The Japanese company aims to increase its European share to 5 percent by 2016 and in this way overtake Toyota, which has a 4 percent share in Europe and 2.3 percent share in Germany. Besides the German brands, Nissan’s biggest rival seems to be the South Korean manufacturer Hyundai, which has a 3.3 percent share in Germany.

Still, Nissan does better than Kia, which has a 1.8 percent share. German market is dominated by Volkswagen with a 21 percent share, followed by Mercedes-Benz with 8.9 percent share and BMW with 7.8 percent.

Ford is also considered a domestic brand as its European headquarters are located in Cologne and according to Federal Transport Agency the American brand has a 7 percent share.

Opel is even better than Ford with a 7.3 percent share. So, Nissan needs to do something in order to improve its market share and according to its Europe Chairman Paul Wilcox, the company needs more clarity on what the brand stood for. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Infiniti will commence sales of the new 2019 Infiniti QX50 in the spring, with a starting price of $36,550. But before the big launch, Infiniti has introduced a new reservation...
by - January 18, 2018
BMW fans may be surprised with what the car manufacturer’s boss Robert Irlinger said in a recent interview with Autocar during a recent media meeting. And this is the fact...
by - January 18, 2018
Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Hyundai revealed to the press that it doesn’t plan on breaking any kind of top speed records with its newest N performance line. That is because the brand mainly focuses...
by - January 18, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries