Germany holds back Nissan to become top-selling Asian brand in Europe

Article by Christian A., on October 10, 2014

Nissan’s goal to become the best selling Asian brand in Europe is currently held back by Germany as people living there, love the domestic automakers. If the market share in Europe as a whole is 3.6 percent, in Germany, Nissan’s brand share was only 2 percent in the first nine months of this year.

The Japanese company aims to increase its European share to 5 percent by 2016 and in this way overtake Toyota, which has a 4 percent share in Europe and 2.3 percent share in Germany. Besides the German brands, Nissan’s biggest rival seems to be the South Korean manufacturer Hyundai, which has a 3.3 percent share in Germany.

Still, Nissan does better than Kia, which has a 1.8 percent share. German market is dominated by Volkswagen with a 21 percent share, followed by Mercedes-Benz with 8.9 percent share and BMW with 7.8 percent.

Ford is also considered a domestic brand as its European headquarters are located in Cologne and according to Federal Transport Agency the American brand has a 7 percent share.

Opel is even better than Ford with a 7.3 percent share. So, Nissan needs to do something in order to improve its market share and according to its Europe Chairman Paul Wilcox, the company needs more clarity on what the brand stood for. [source: automotive news - sub. required]

If you liked the article, share on:

Comments

Recommended

The Chevrolet Corvette will be turning 65 years old in 2018, and as part of the celebrations, the brand is introducing a special edition C7 – the Chevrolet Corvette Carbon...
by - November 19, 2017
Tesla revealed that with its new Semi, truck drivers can expect better experience especially with heightened safety and the lower cost of transporting cargo. Indeed, the cabin of the new...
by - November 19, 2017
November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries