Global deliveries at Bentley grew 9% in first half of 2013

Article by Anita Panait, on July 11, 2013

Bentley Motors posted a nine-percent gain in global deliveries in the first half of 2013 to 4,279 units, compared to 3,929 cars in the same period in 2012. The carmaker particularly posted strong growth in the United States, while sales in Europe continued on a positive note. Bentley beefed up its global presence in the first half of 2013 by opening 14 new dealerships, representing a 13 percent growth over the same period in 2012.

Kevin Rose, Bentley’s Board Member for Sales, Marketing and Aftersales, remarked that the carmaker's success has been supported by introduction of new models. He said that new models like the Continental GT Speed and Continental GT Speed Convertible posted strong figures across multiple regions, while current GT W12, V8 and Mulsanne models maintained their positive performance in the period.

He said that the carmaker is "extremely confident" it could sustain its global sales success in the remaining months of 2013, as they expect to make their new Flying Spur available in all markets. Bentley posted a 12-percent gain in deliveries in the Americas, its largest region, to 1,282 cars.

The carmaker also logged a 28-percent surge in sales in the Middle East to 394 units, with the Continental GT V8 gaining significant demand. Bentley also recorded a 53-percent increase in deliveries in the Asia Pacific region to 222 units, and a 28-percent surge in sales in Japan to 96 cars. The carmaker, however, logged a 23-percent decline in deliveries in China to 817 cars.

Designed and engineered from the ground-up, the new Bentley Mulsanne is a reaffirmation of the carmaker’s goal of creating a new flagship that boasts of refined performance and unmatched interior luxury.

By reviving the Mulsanne moniker, Bentley is able to highlight its sporting heritage as well as its passion for power and speed. Bentley has proven several times that its cars are reliable, powerful, and fast, by conquering the legendary Le Mans 24 Hours at least six times. Of course, its latest creation was named after one of the famous portion of Le Mans’ Circuit de La Sarthe – the famous Mulsanne corner.

It is quite easy to tell that the Mulsanne is a pure expression of Bentley design as it harmoniously and dynamically fuses sportiness, solidity and coach-built elegance. Just like the Bentley S-Type of the 1950s, the new Mulsanne features a front end marked by the traditional Bentley matrix grille and classic round inner headlamps with chrome surrounds as well as two smaller outboard lamp clusters. Bentley is offering the iconic 'Flying B' retractable radiator mascot as an option for the Mulsanne.

Meanwhile, the new Mulsanne is provided with long bonnet, short front overhang and long rear overhang as well as muscular haunches and sharply sculptured lines – attributes that help convey dynamism and movement. This powerful, sporting stance is boosted by newly designed 20-inch wheels and optional 21-inch rims.

Topics: bentley, deliveries

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