Global demand for ultraluxury sports cars will not increase in 2013, says Lamborghini CEO

Article by Christian A., on November 14, 2012

Despite launching the all-new Aventador Roadster, Lamborghini CEO doesn’t expect an increase in the global demand for ultraluxury sports cars in 2013. According to Stephan Winkelmann, the European debt crisis and the slowing Chinese economy are the main factors. Moreover, Winkelmann also added that the Italian company will be very cautious for next year.

Still, Lamborghini will expand its business in markets such as Singapore and Hong Kong in order to make up to make up for slower sales in Europe and China. Lamborghini also opened its second dealership in India last April as the number of millionaires will double 2015. The good news is that the United States market, company’s largest, is recovering and as a result there is a waiting list of as long as 18 months for the Aventador.

Regarding the Urus SUV, the Italian manufacturer hasn't made the decision if it will build it or not. "This is a broader decision of the group, we hope it's going to come soon," the CEO said to Bloomberg. "To engage in such a project, it's adding a third model, and for us, this will be a huge step and huge investment."

Here comes the open-air version of the Aventador -- the new Lamborghini Aventador LP700-4 Roadster as presented by Automobili Lamborghini. Setting a new benchmark in the world of luxury super convertibles, the new Lamborghini Aventador LP700-4 Roadster builds on the overwhelming success of the coupe version, over 1,300 units of which have already been delivered to their respective owners.

Lamborghini designed the new Aventador LP 700-4 Roadster in a way that it perfectly fuses performance, elegant styling, emotional driving experience and ease of use. As designed, the new Lamborghini Aventador LP 700-4 Roadster is easy to distinguish thanks to the unique profile of its upper section. This section extends along the car’s geometric lines, starting from the removable roof to the engine hood.

The roadster features a two-piece roof made entirely from carbon fiber, as crafted by employing various technologies like Forged Composite and RTM – thereby ensuring optimal aesthetic performance and maximum stiffness, while guaranteeing their lightweight nature. In fact, each of the two parts weighs less than 6 kg. Since they are lightweight, they are easy to handle, remove and attach. Once removed, the two-piece roof can be stored in the front luggage compartment.

Meanwhile, Lamborghini has redesigned the rear pillar of the new Aventador LP 700-4 Roadster to provide full support for the removable roof, while at the same time give ample ventilation to the engine compartment. Likewise, the rear pillar has been redesigned to accommodate an automatic protection system for passengers.

Topics: lamborghini, ceo, sales

If you liked the article, share on:

Comments

Recommended

As seasons change, temperatures rise and fall. The changes affect our preferences when it comes to driving cars. Therefore, Aston Martin introduces the new DB11 Volante or convertible, and it...
by - October 16, 2017
Aston Martin may be known for building many of the stylish Bond cars we see on the big screen but nobody really knew how it can get super aggressive when...
by - October 16, 2017
Today, manual transmissions have become rare in mainstream cars and are more commonly found in performance cars within the $20,000 to $40,000 range. However, the selection of affordable, three-pedal performance...
by - October 16, 2017
We expected to see the BMW i8 Roadster at last month’s 2017 Frankfurt Motor Show, but it never made an appearance. So the question on fans’ lips now is when...
by - October 16, 2017
Jaguar has just released the first official image of its newest offering, the new Jaguar XEL. Essentially the long-wheelbase version of the Jaguar XE compact sedan, the new Jaguar XEL...
by - October 14, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries