Global demand for ultraluxury sports cars will not increase in 2013, says Lamborghini CEO

Article by Christian A., on November 14, 2012

Despite launching the all-new Aventador Roadster, Lamborghini CEO doesn’t expect an increase in the global demand for ultraluxury sports cars in 2013. According to Stephan Winkelmann, the European debt crisis and the slowing Chinese economy are the main factors. Moreover, Winkelmann also added that the Italian company will be very cautious for next year.

Still, Lamborghini will expand its business in markets such as Singapore and Hong Kong in order to make up to make up for slower sales in Europe and China. Lamborghini also opened its second dealership in India last April as the number of millionaires will double 2015. The good news is that the United States market, company’s largest, is recovering and as a result there is a waiting list of as long as 18 months for the Aventador.

Regarding the Urus SUV, the Italian manufacturer hasn't made the decision if it will build it or not. "This is a broader decision of the group, we hope it's going to come soon," the CEO said to Bloomberg. "To engage in such a project, it's adding a third model, and for us, this will be a huge step and huge investment."

Here comes the open-air version of the Aventador -- the new Lamborghini Aventador LP700-4 Roadster as presented by Automobili Lamborghini. Setting a new benchmark in the world of luxury super convertibles, the new Lamborghini Aventador LP700-4 Roadster builds on the overwhelming success of the coupe version, over 1,300 units of which have already been delivered to their respective owners.

Lamborghini designed the new Aventador LP 700-4 Roadster in a way that it perfectly fuses performance, elegant styling, emotional driving experience and ease of use. As designed, the new Lamborghini Aventador LP 700-4 Roadster is easy to distinguish thanks to the unique profile of its upper section. This section extends along the car’s geometric lines, starting from the removable roof to the engine hood.

The roadster features a two-piece roof made entirely from carbon fiber, as crafted by employing various technologies like Forged Composite and RTM – thereby ensuring optimal aesthetic performance and maximum stiffness, while guaranteeing their lightweight nature. In fact, each of the two parts weighs less than 6 kg. Since they are lightweight, they are easy to handle, remove and attach. Once removed, the two-piece roof can be stored in the front luggage compartment.

Meanwhile, Lamborghini has redesigned the rear pillar of the new Aventador LP 700-4 Roadster to provide full support for the removable roof, while at the same time give ample ventilation to the engine compartment. Likewise, the rear pillar has been redesigned to accommodate an automatic protection system for passengers.

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Topics: lamborghini, ceo, sales

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