Global sales at Jaguar Land Rover up 7% in June 2013

Article by Anita Panait, on July 13, 2013

Jaguar Land Rover saw its global sales in June 2013 surge by 7 percent year-on-year to 33,739, thanks to growing demand for Jaguar cars in China. Jaguar Land Rover said that global sales for Jaguar grew 34 percent year-on-year in June 2013 to 6,574 cars, with figures in China gaining twice as much year-on-year in the month.

Global sales for Land Rover brand, on the other hand, soared 2 percent year-on-year in June 2013 to 27,165 cars. The still rising demand for premium vehicles in China as well as other emerging markets has been keeping the carmaker alive and profitable, unlike other European carmakers that had to succumb to site closures.

Jaguar Land Rover disclosed in April 2013 that it expect its sales in China to surge by 20 percent to 30 percent this year. The carmaker said the hike in global sales in June 2013 was booted by demand for the new Range Rover and the Jaguar F-Type, which sales commenced in China this month.

Phil Popham, Jaguar Land Rover's sales chief, said in a statement, that new model introductions have been "incredibly well received" with the new Range Rover posting over 22,000 sales since its launch. Jaguar Land Rover disclosed that sales in the first half of 2013 surged in every key market.

The carmaker's sales in the first six months of 2013 hiked 16 percent in China, 13 percent in North America, and 6 percent in Europe. The UK-based carmaker said that total sales for both brands jumped 14 percent year-on-year to 210,190 cars in the first six months of 2013. Jaguar Land Rover accounts for more than 75% of the parent Tata Motors' revenues.

Cars from Jaguar have long been known for that muscular and sinuous elegance. The new 2014 F-Type not only continues this particular tradition but evolves it. It does this by implementing a design language that is truly assertive. With simply a pair of bold strokes, the two “heartlines” are able to define the top-down view and even the profile.

The main “heartline” in particular starts on each of the grille’s side, specifically the blade which dissects the vehicle’s shark-like gills. When it comes to performance, the new F-Type is equipped with different engines showing output of 340 hp, 380 hp, and 495 hp. Combined with a low weight, beginning at 3,521 lbs., plus exceptional aerodynamics, this model is able to give customers that pure sports car experience.

Despite that, the F-Type still has the luxury and elegance one would expect from a Jaguar model. More importantly, the 2014 F-Type marks Jaguar’s return to what it is all about. That is, a convertible two-seat sports car that is able to deliver on driver involvement, agility, and performance. Those familiar with the brand’s history may well know that the F-Type continues the sporting tradition that goes as far back as 75 years.

It’s a tradition that has seen the release of some of the most desirable, thrilling, and beautiful sports cars ever made. The F-Type will be the latest addition to Jaguar’s coupe and convertible models and expands further its sporting line and even GT models. Being a genuine two-seat sports car, the 2014 F-Type will have a lightweight and contemporary soft top. One interesting detail about this soft top is that once it is lowered, it becomes its very own tonneau cover.

In addition, not only does this soft top help in lowering the weight, it also enhances the packaging while also helping with the low center of gravity to allow for better agility. Jaguar said that the soft top can be opened, or closed, within 12 seconds even when running at speed not exceeding 30 mph. The multi-layer construction of this feature has a lining made of Thinsulate which optimizes the sound-insulating qualities and the thermal properties.

Topics: jaguar, land rover, sales

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