GM aims to boost Chevrolet sales with stair-step program

Article by Anita Panait, on August 24, 2013

General Motors is paying huge bonuses to Chevrolet dealerships who will be able to achieve the factory-set sales targets. Under a GM stair-step program for August, the sales incentive covers model years 2014 and 2013 of Impalas, Camaros, Cruzes and Sonics. The program also cover model year 2013 of the Malibu, which 2014 model will commence its sales this fall.

GM had a similar program for the Cruze, Sonic and Malibu in June, adding the Impala and Camaro in July and August. According to a summary of the program provided to dealers, the stair-step scheme retroactively pays dealers up to $1,000 per vehicle on a percentage of the cars they sell above their GM-set targets. During the stair-step incentive period, Chevrolet managed to up its vehicle sales, including a 31-percent jump in July. Sales of the Cruze sales surged 70 percent in July and 73 percent in June, to 32,871 units.

Dealers told Automotive News that the June program was the first major stair-step incentive this 2013 for GM. According to dealers, it is unusual for GM to include several nameplates in one stair-step program. Some dealers expressed surprised on the fact the GM included redesigned 2014 Impala on the program.

The Impala has been critically acclaimed since it was rolled out in May 2013. GM spokeswoman Ryndee Carney remarked that GM employs stair-step incentives "in a targeted, strategic way." Carney told Automotive News that compared to other carmakers, their payouts are “modest” and their objectives are “reasonable."

Still, we'd love to see the new Chevrolet SS with a more attractive price! Looking at the appearance of the SS, there is no question that it has premium details mixed in with performance cues. Both the wheels in the front and the rear are staggered and positioned more on the corners. This increases the already muscular and athletic stance of this model. The sides of the SS reveal a character line which begins from the hood and goes all the way to the trunk lid.

As such, this gives the model that well-known wedge shape resulting in the muscular sheet metal and planted appearance being highlighted further. The C-pillar flows to the deck lid with the vehicle slowly narrowing as it reaches the rear section. Not surprising as this is a design cue also present in other sedans from Chevrolet. Speaking of the rear section, the tear-drop and narrow shape helps increase the aerodynamic performance.

This section has a number of premium cues like the high-intensity discharge headlamps which are included as standard. Then there is the LED daytime running lights and the jewel-like chrome accents. Meanwhile the front reveals an aluminum hood and with its rather subtle “power bulge,” providing a clue as to the performance that the engine can offer. Rounding up the design of the rear section are the dual-exhaust bright tips.

These same tips are able to give off that excellent sound that performance enthusiast expect from this model. For the SS, Chevrolet said it will be offering a total of five color for the exteriors. These are Heron White, Mystic Green Metallic, Phantom Black, Red Hot 2, and Silver Ice Metallic. On the interior, the space is large enough for five adults to sit in comfort.

Legroom in the front measures 42.3 inches (1.074 mm) with the rear legroom allowing for a space of 39.7 inches (1.008 mm). Fitted as standard are leather seating surfaces. Standard as well are the power adjustable eight-way bucket seats in the front. The seats come with extra side bolstering that help the occupants in the front, especially during tight-handling situations.

Topics: gm, chevrolet, sales

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