General Motors has launched its GM Educator Discount program, which will offer price cuts on most 2014 and 2015 Chevrolet, GMC and Buick vehicles to teachers and other employees of either public or private schools. The program will last until Jan. 2, 2015. The program does not include the 2014 Chevrolet Camaro Z/28 and Spark EV and will allow school employees to buy or lease up to two discounted vehicles.
The program also welcomes school employees’ spouses and children. Their children should be under age 21 or full-time students under age 25 to be eligible in the program. Dealerships may opt out of participating in the program.
Lisa Gill, account supervisor with public relations firm MSLGROUP said the program’s discounts are similar to those offered to GM suppliers. Supplier pricing is the dealer invoice price plus shipping and a $150 program fee.
The Web site of the program has listed cuts like as $1,159.95 off the sticker price of the 2014 Chevrolet Impala 1LT; $2,173.24 off the 2014 Buick Enclave; and $2,466.14 off the 2014 GMC Sierra 1500.
According to the Web site, the discounts may be combined with other offers like bonus cash. Linda Stouffer, GM’s manager of vehicle purchase programs, said in a statement that the carmaker values the work that educators and support staff are doing across the US to “create a strong, responsible work force for the future.”
GM is one of the exhibitors at the National Education Association’s 2014 NEA Expo in Denver as part of its increased promotions to particular buyer groups.
In October 2013, GM hiked discounts to employees, retirees and their immediate families, while expanding them to include aunts, uncles, nieces and nephews. GM also increased its discount for active-duty military members.
General Motors Co. recently announced that it logged a 2-percent rise in global vehicle sales in the first quarter of 2014 to 2,416,028 cars and trucks. The carmaker saw its growth in China offset sales declines in the United States and Brazil. GM President Dan Ammann said in a statement that the US carmaker managed to outperform the auto industry in China while sales of its Opel unit as well as the economic outlook in Europe are getting better at the same time.
According to the carmaker, its sales in the first quarter of 2014 sales in the US plummeted by 2 percent to 649,637 vehicles and in Brazil by 3 percent to 136,912 units. GM also logged a 10-percent drop in sales in South America in the first quarter of the year. However, GM saw its quarterly sales in China jump 13 percent to 919,114 units and in Europe leap 1 percent to 337,545.
In 2013, Toyota grabbed the throne for the second consecutive year in a row, with VW taking the No. 2 spot and GM dropping to No. 3. GM sold 9.71 million vehicles in 2013.