GM becomes the second major advertiser for X Factor

Article by Christian A., on June 1, 2011

Insiders told Advertising Age that General Motors Co. has signed on to be the second major advertiser to support Fox's "X Factor," the much awaited musical program.

Neither Fox nor GM has confirmed this report. It’s likely that this sponsorship will mean that a GM vehicle will be shown during episodes of the X Factor but won’t be promoted for the entire season. It will probably be similar to the setup that Coca-Cola, Ford Motor Co. and AT&T had with American Idol.

The first exclusive season-long sponsor of the program was revealed last January to be Pepsi. TV networks are currently busy with selling their ad inventory for this fall. In particular, this new musical show had been attracting a lot of interest.

Over 75% of new TV programs are expected to fail but what the X Factor has going for it is that it’s tremendously successful abroad and it’s expected to appeal to the wider family segment that watch American Idol.

In the past year, GM has been heavily promoting via TV ads. For instance, different Chevrolet vehicles have been seen in CBS's "Hawaii Five-0" and in "Men of a Certain Age" on Time Warner's TNT.

A source said that it’s likely that GM’s sponsorship for the "X Factor" will concentrate on one of its auto brands instead of the larger company

Topics: gm, advertising

If you liked the article, share on:

Comments

Recommended

The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
The Audi A7 Sportback, whether you would like to call it a sportback or a four-door coupe, has always been a beautiful car. And this week, the 2019 model year...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries