GM CEO vows world-class vehicle safety process

Article by Christian A., on March 29, 2014

General Motors posted in YouTube five short videos featuring chief executive Mary Barra addressing the recent massive recall involving cars with faulty ignition switch. Each video carries unique but related titles like "Why the delay announcing the recall?" and "Is my car safe to drive?" In one of those videos, Barra vowed to implement a world class process for vehicle safety.

The YouTube videos are part of GM’s bid to limit harm to its image by reassuring the public that it will address its botched handling of the recall and avoid future safety issues. "I want to make it clear to our customers that you are our compass. You are at the heart of everything we do," Barra says in one video.

She also said that GM intends to make the recall as smooth as possible for affected customers. Barra also reiterated several of the messages she has delivered via communications with employees and the media. Barra assures customers that affected vehicles are safe to drive as long as they don't add objects to the issued key ring.

GM has remarked that added weight on the key ring might lead the switch to slip into accessory mode, resulting to engine shutoff and airbag deactivation. GM has admitted that its engineers found the issues as early as 2001 and that it took a long time before the carmaker issued a recall.

In one of the video, Barra said that the fact the recall took over 10 years indicates that the carmaker has work to do to improve its process. She added that an internal investigation will help the carmaker avoid future missteps. [source: TheDetroitNews]

If you liked the article, share on:

Topics: gm, ceo

Comments

Recommended

The Chinese market will soon be getting the exclusive China-only model, Mercedes-Benz GLC-L, for a premium of 15,000 yuan ($2,300) more than the regular model. The difference is actually quite...
by - January 20, 2018
The Bentley Bentayga is set to participate in the famous Pikes Peak International Hill Climb that is slated to take place on June 24th in Colorado. The automaker’s motorsport department...
by - January 19, 2018
Infiniti will commence sales of the new 2019 Infiniti QX50 in the spring, with a starting price of $36,550. But before the big launch, Infiniti has introduced a new reservation...
by - January 18, 2018
BMW fans may be surprised with what the car manufacturer’s boss Robert Irlinger said in a recent interview with Autocar during a recent media meeting. And this is the fact...
by - January 18, 2018
Currently, there aren’t any Lexus convertibles out in the market, but it seems like it won’t be too long until we see one again. This is because Toyota’s premium brand...
by - January 18, 2018
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries