A twist of fate for General Motors and the engine it conceived and financed for its early development. The story began when GM acquired 50 percent of Italian engine maker VM Motori in July 2007. On the same year, GM disclosed it was working with VM Motori on a 2.9-liter diesel V-6 turbo engine bound to power the European version of the Cadillac CTS due 2009.
But Cadillac’s sales in Europe never took off. When GM, filed for bankruptcy in 2009, things went from bad to worst. VM, however, continued the development of the engine, but it was never fitted in a GM vehicle. Meanwhile, Fiat acquired 50 percent of VM Motori in February 2011, and was lucky enough to have a brand-new diesel V-6 turbo engine on hand.
That powerplant – a new 3.0-liter V-6 turbodiesel engine – is now fitted in the Jeep Grand Cherokee and Ram 1500 pickup, both of which are competing against GM offerings. Although GM has yet to disclose plans for a diesel version of its light-duty trucks or sports utility vehicles, it may eventually use VM’s Motori’s powerplant, since the Italian engine maker is free to offer it to other carmakers aside from Fiat.
The light-duty full-size pickup truck class is one that is considered as ultra-competitive. The Ram Truck brand though is not to be deterred as it has launched its newest entry with the 2013 Ram 1500. This latest offering is the best example of the first iteration of the most well-known truck from the brand since being established back in 2011.
Specifically, the 2013 Ram 1500 is the latest advancement as it relates to the body-on-frame full-size truck platform of the brand. The new model itself was designed, then engineered, and finally implemented to hit the emotional chords of possible buyers and fans, people who follow the mindset of “Guts and Glory.” Showing both function and form, the 2013 Ram 1500 reveals power-oriented capability, virtue, valor, and boldness.
These are qualities the new model can boast of being better at than its rivals and does it on an entirely different level, both in terms of functionality and aesthetics. All of these were implemented in the new model given that the full-size light-duty pickup truck segment has evolved from simply having acceptable efficiency and brute capability.
As of the moment, the segment shows execution and engineering that has capability, configurations, and size, which are mixed in with efficiency, quality, refinement, and technology.
Fred Diaz, who is President and CEO, Ram Truck Brand, as well as that of Chrysler de Mexico of Chrysler Group LLC, shared that while the new Ram 1500 began as a mild refresh, it later became a model that had capability and fuel economy that are the best in its class. He added that with the 2013 Ram 1500, customers will be able to drive a truck that offers new features and technology not yet seen.