GM Daewoo to change name to GM Korea, will sell under Chevrolet brand

Article by Christian A., on January 21, 2011

In efforts for Chevrolet to become a key global brand, General Motors Co. will be using the Chevy nameplate instead of the GM Daewoo name in South Korea. Ever since GM took over Daewoo in 2002, the name GM Daewoo Auto & Technology Co. has been in use. But GM has confirmed that the name will be phased out by the end of March.

In a statement, the company said that the new name will be GM Korea Co. The changeover will first be seen with the first-quarter launch of the Camaro, the first Chevrolet-badged entry in the South Korean market. There are eight new or refreshed Chevrolet models that are scheduled to be launched in South Korea this year.

The sports car is one of them. The other nameplates include the Spark and Aveo small cars, Cruze compact, Orlando small minivan and Capitva SUV.

Spokesman Park Haeho said that they have been studying the brand issue for a long time and they concluded that all stakeholders as well as Korean consumers will benefit from launching a new brand strategy and making Chevrolet its primary brand.

GM Daewoo has already been producing one of every four Chevrolet-branded vehicles sold globally. But it has stuck with the Daewoo badge in its domestic market as its Korean customers traditionally favor local brands. The last market to sell cars under the GM Daewoo banner is South Korea.

If you liked the article, share on:

Topics: gm, chevrolet

Comments

Recommended

It has been nearly eight years since Toyota entered a new era of sports cars when it officially unveiled the production version of the Toyota 86 – also known as...
by - February 27, 2019
The new Audi TT RS – yes, the top version of the German carmaker’s facelifted TT model series – is now officially here. If you could remember, the range-topping TT...
by - February 18, 2019
Nearly half a year ago when McLaren Automotive unveiled the McLaren 600LT Coupe, the British carmaker is now introducing a version that lets its passengers enjoy the thrill of an...
by - January 25, 2019
German carmaker Volkswagen is now making the latest evolution of the new Volkswagen Golf GTI -- the new Golf GTI TCR. First unveiled as a concept at the annual GTI...
by - January 24, 2019
It has been three and a half years since BMW unveiled the sixth generation of the BMW 7 Series. Thus, it is really about to give the 7 Series a...
by - January 17, 2019