GM delays by about three months the US launch of the Chevrolet Cruze

Article by Christian A., on August 27, 2010

The US launch of the new Chevrolet Cruze small car was moved to a date three months later, according to a General Motors' spokesman. It was originally slated to be launched in April but it now appears that the earliest that it could be set is in July.

The Wall Street Journal had a chat with GM spokesman Klaus-Peter Martin who said that the move was "to ensure a flawless launch" as well as to make sure that the potential customers would be presented with an array of available options, including a variety of fuel-efficient engines.

The Cruze is designed and built for markets outside North America by GM-Daewoo.

It is already on sale in Europe (as a Chevrolet) and Australia (as a Holden). Martin said GM had been moving ahead of the normal launch schedule so that it would be able to start building the Cruze this April. He said the automaker had "decided not to compress the program timing."

Another tidbit that was divulged to the WSJ was that GM plans to build the US Cruze in Lordstown, Ohio.

It's notable that the three-month delay would prevent the Cruze from participating in the beginning of 2010's summer selling season. 

Many eyes are on the Cruze since it launches in a segment where GM has often been seen as uncompetitive. The Cruze replaces the Cobalt in North America.

If you liked the article, share on:

Comments

Recommended

The new 2018 Ford Mustang GT, when equipped with its optional Performance package, will be able to produce 460 horsepower. It also comes fitted with Michelin Pilot Sport 4S tires...
by - October 19, 2017
It’s not as if the Porsche 718 Boxster and Cayman are not already impressive cars. The automaker has just given us more reasons to love the twins. The 2018 model...
by - October 19, 2017
After months of dropping online teasers, Polestar finally reveals its very first production car virtually. The Polestar 1 is a two-door coupe that gets its design inspiration from the 2013...
by - October 19, 2017
While the official premiere of 2018 Jeep Wrangler (JL/JLU) is already set this December, fans everywhere rejoiced at having had something like this appear on the web. Yes, everything we...
by - October 19, 2017
South Korean carmaker Kia will try to follow up the success of its Sportage compact sports utility vehicle by introducing a smaller SUV (subcompact) in the United Kingdom in the...
by - October 18, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries