GM denies Mark Reuss closed Facebook account due to harsh write-up

Article by Anita Panait, on November 6, 2013

Mark Reuss, president of General Motors North America, has deactivated his Facebook account after responding to a Web site that wrote dismissively about the carmaker’s declining auto market share in the United States. Through his Facebook page, Reuss responded to an article on the automotive Web site TheDetroitBureau.com.

"Our Average Transaction Prices (ATP's) are industry best, and incentive loads in check. No excuses-but NA is disciplined, focused, and executing," Reuss posted on the social media site. Reuss added that GM is now selling more vehicles with four brands in the US market than it did with the eight brands it had when it collapsed to bankruptcy in 2009.

According to GM spokesman Greg Martin, Reuss made a personal decision to deactivate his Facebook account, which is “in no way related to any recent posts." Wall Street Journal reporters' blog managed to capture Reuss' Facebook response before it was deactivated. The blog reported the deactivation of Reuss’ account on Monday.

Citing a recent US General Accounting Office report, the article on TheDetroitBureau said that GM's market share had dwindled since 2008, a year before its bankruptcy. According to industry research firm Autodata Corp., the carmaker’s US market share was 18 percent in the first nine months of 2013, compared with 17.9 percent for 2012 and 22.2 percent in 2008.

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