GM Detroit-Hamtramck site starts output of Cadillac ELR

Article by Anita Panait, on December 20, 2013

The Detroit-Hamtramck Assembly site of General Motors has commenced rolling out 2014 Cadillac ELR electric luxury vehicles to dealerships. The ELR boasts of being the first application of Extended Range Electric Vehicle technology. It features a merger of dramatic design and extended-range technology to provide a driving experience that is both sporty and environmentally friendly.

The ELR’s driving range goes over 300 miles (480 km) – thanks to a combo of a battery-derived electric power and a range-extending gasoline-powered electric generator.  The extended range technology is especially tuned for Cadillac in the ELR. An ELR driver would not have to worry about gasoline and tailpipe emission if he just needs a vehicle for daily travel.

Cadillac output finally returned to GM’s Detroit-Hamtramck site after two years of absence. The site built the Cadillac DTS large sedan from 2006 to 2011. Detroit-Hamtramck is represented by UAW Local 22.

Workers at the site also build the Chevrolet Impala, Malibu and Volt as well as the Opel Ampera extended-range electric vehicle. Detroit-Hamtramck has assembled some of GM’s best-selling and most important vehicles like the Cadillac Eldorado. So far, the plant has built over 3.5 million Cadillac, Buick and Chevrolet vehicles.

Cadillac ELR has an audacious, forward-leaning silhouette that launches a fresh, dynamic theme and size in Cadillac's design evolution. It carries over practically unaltered from the 2009 Converj concept that inspired it. The general shape is fortified by a prominent, sweeping body line highlighted by 20-inch wheels extend to the edges of the body.

Mark Adams, Cadillac design executive, said that the ELR speaks to a brand-new dimension of Art and Science, which is the guiding ideology of Cadillac. He also said that Cadillac's DNA is ingenious, with dramatic and alluring design. ELR conveys this in a luxury coupe that is unique among the top luxury companies all around the world.

Vertical headlamp and taillamp components produce Cadillac's trademark for the ELR, day or night and from the front or rear - a brand custom since 1948.

Aerodynamics play a vital part in the design as airflow is operated to enable the car to slip through the air with the least drag possible. A flush front fascia and grille - with dynamic shutters behind the grille opening - as well as tapered fascia corners, allow air to move flawlessly around the vehicle to decrease drag. In the rear, sharp edges and a meticulously designed spoiler likewise manage airflow. An forceful rake on the windshield and back glass help lessen turbulence and drag and add to ELR's 0.305 coefficient of drag.

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