GM does away with chrome, starting with 2015 Cadillac Escalade

Article by Anita Panait, on October 31, 2013

Chrome sure does add to the glitter and perceived value of a car -- but that was years ago. In fact, the 2015 Cadillac Escalade, which is historically chrome-laden -- is now sporting none of this shiny and bright metallic finish. Instead of chrome, the 2015 Escalade features flat-finish brushed metal and aluminum.

Clay Dean, executive director of Cadillac advanced design, remarked in August, while showing off Cadillac's Elmiraj coupe concept, that "chromes are so yesterday." He remarked that natural-finish metal, titaniums, brushed aluminums are cleaner and more elegant. According to Dean, toned-down metals are more versatile, since they enable vehicle designers to tinker with subtler contrasts between the metal and paint finish.

He remarked that darker metallics can be employed to "get very aggressive or very sinister" on a performance vehicle line like the Cadillac's V series. As for using chrome, Dean just said "We've been there," adding that there is a "more genuine way of showing natural metals."

The fourth-generation Cadillac Escalade is a totally revolutionary design yet instantly distinguishable. A significant part of the story of Cadillac's remodelled pioneer SUV is on the interior, where new levels of extravagance fuse with the most recent of innovations.

Cadillac's growth gives the perfect stage to the brand-new Escalade to take a significant jump forward. The 2015 Escalade is totally new and hoisted in design and innovation, inside and out. The precise goal is to once again take over the pioneering position among extravagant SUVs.

From its introduction, Cadillac Escalade rapidly turned into the standard among extravagant SUVs with a recipe of strong design, intense capacity and sophisticated accommodations for up to eight occupants. Three next generations led premium SUV clients to confer legendary status on it. The 2015 Escalade gets design and technical components from Cadillac's product expansion to hoist the brand's trademark SUV.

Creation of the 2015 Escalade starts in the spring of 2014 in Arlington, Texas. The product line will comprise of the standard Escalade model, as well as the expanded-length ESV model, which provides a 14-inch-elongated (355 mm) wheelbase and roughly 20 inches (508 mm) more in total length, optimizing space for third-row occupants and 60 percent more cargo space behind the third-row seat than the Cadillac Escalade.

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