GM executives hint at possibility of future Buick flagship

Article by Anita Panait, on November 20, 2013

General Motors might be planning a future Buick flagship. It’s easy to come to this conclusion as the carmaker’s top executives have been dropping hints about the new product. Last week, GM chief executive Dan Akerson was asked whether Buick could use a flagship, to which he replied "probably."

Forbes magazine reported earlier this month that GM's North America boss Mark Reuss remarked that he would like to “punctuate” the Buick line-up with a flagship that is "a much more beautiful Panamera," referring to Porsche's grand touring sedan. Reuss sparked the speculations in May when he told Automotive News that "something special for Buick” is needed for the next phase of where the brand is going.

He even cited the possibility of a Riviera-like flagship. Buick dealers and enthusiasts should not be so quick in raising their expectations as Akerson has also remarked that GM is wary of a top-end Buick trespassing on the Cadillac brand, which is also working on its own rear-wheel-drive flagship sedan.

He said that since they have yet to make a firm “yes-or-no decision,” he wants to “keep the door open” for a Buick flagship, depending on their decision with Cadillac over time.

Topics: gm, buick

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