General Motors is launching across the United States a digital car-shopping tool -- Shop-Click-Drive -- that enables customers to complete all aspects of a purchase online, from receiving a price to applying for financing. According to GM, all of its around 4,300 Chevrolet, Cadillac and Buick-GMC dealerships can feature the Shop-Click-Drive tool on their Web sites.
The tool allows visitors to fill out an application for a certain model, review incentives, get information about F&I products as well as get estimated values for trade-in vehicles. In a statement, Kurt McNeil, GM's vice president of U.S. sales operations, said that they want to make it easier and simpler for dealers to link with customers who are looking to merge the personal service of a local dealership with the convenience of online shopping.
The carmaker collaborated with dealers to develop the tool, which had its pilot launched early this year. GM recently expanded the program to around 100 dealerships in eight states following receipt of positive feedbacks from customers and dealers, said GM spokeswoman Ryndee Carney, adding that about 1,000 vehicles have been sold via the Shop-Click-Drive service since the pilot began.
GM has started notifying dealerships that the Shop-Click-Drive tool is now available nationally. Dealers need to work with GM to roll out the program on their own Web sites, a process which could take at least 48 hours to complete before becoming operational.
Dealer Todd Ingersoll, who served on a dealer committee that helped develop the program, told Automotive News that the Shop-Click-Drive seeks to better the link between dealerships and online costumers with little involvement from GM. [source: automotive news - sub. required]