General Motors will gain market share in the United States in 2014 as it send a barrage of new and redesigned vehicles, chief executive Dan Akerson told Automotive News. "Our goals are to see a modest increase in overall market share again next year," Akerson told Automotive News, citing strong demand and critical acclamations for a number recently introduced nameplates, like the Chevrolet Impala sedan and the Chevy Silverado and GMC Sierra pickups.
For the first 10 months of 2013, GM has recorded a market share of 18.1 percent, up from 18 percent in the same period in 2012, according to the Automotive News Data Center. According to the US carmaker, it gained nearly a half point of retail market share in the period after it decided to limit fleet sales.
Akerson remarked that GM "can gain market share fast" from the incursion of fresh product, but noted that he is more interested in maintaining solid pricing and driving up residual values.
According to GM’s top honcho, the carmaker’s average transaction price in October hit a record high. TrueCar has estimated the amount at $35,268. He noted that increasing incentives to gain market share "would erode [their] competitive position," adding that GM has to reposition their brands.