GM expects modest market share gain in the US in 2014

Article by Anita Panait, on January 17, 2014

General Motors is expecting to gain "modest" market share at the retail level in the United States this year while still commanding strong prices, the carmaker disclosed. GM's market share was essentially flat in 2013, at 17.9 percent. GM, however, said that its retail share grew as sales gained faster than the market for all four of its brands: Chevrolet, Buick, GMC and Cadillac.

"The momentum is going to continue" in 2014, said Chuck Stevens, GM's new chief financial officer. Stevens told analysts during an investor conference that GM is expecting US light vehicle sales in 2014 to reach between 16 million and 16.5 million units, representing a 3-6 percent surge from the 15.6 million units sold in 2013. Stevens remarked that GM's retail share should surge from 2013, with a "modest market share increase."

Retail sales accounted for around 76 percent of GM's 2.9 million unit sales in 2013. He added that GM’s strong pricing in 2013 should further improve this year, despite signs of increased incentive activity in the market.

GM is expecting that its US lineup of new, redesigned and refreshed vehicles will command stronger prices even if rivals become aggressive with incentives.

The carmaker launched 18 new cars and trucks in 2013 and will launch another 13 this year – including the Chevy Tahoe and Suburban, GMC Yukon and Yukon XL, and Cadillac Escalade and the Chevy Colorado and GMC Canyon mid-sized pickups in the fall.

Though the new Cadillac Escalade has a completely new design, it remains to be immediately recognizable. Cadillac did reveal that the majority of the redesign on the fourth generation of this flagship SUV was on the interior. Inside one can see that luxury was taken to new heights and combined with the newest technology. Ever since it was initially launched, the Escalade eventually set the standards when it comes to luxury SUVs especially with its powerful capability and the bold design.

More importantly, it had luxurious accommodations and could seat a maximum of eight occupants. Not surprising to know that three generations of this luxury SUV have resulted in customers giving it an icon status. With the 2015 Escalade, Cadillac reveals that it utilizes design elements, as well as technical ones, from the product expansion in order to bring its signature SUV to new heights.

The new Escalade will come in the two-wheel-drive and the four-wheel-drive variants. One of these will be the 6.2-liter V8 engine, which when compared to the one inside the previous models, are not only more powerful but even more efficient. Included as standard is the brand’s own Magnetic Ride Control, considered to be one of the fastest-reaction suspension system in the world.

With this system, the new Escalade allows for controlled driving performance that is more precise. Cadillac said that production of the 2015 Escalade will be done at a facility located in Arlington, Texas, and scheduled to start during the spring of 2014. Once released, the product line will not only include the basic Escalade model but Cadillac will be offering the ESV edition.

The ESV has an overall length that is longer by 20 inches (508 mm) with the wheelbase extended by 14 inches (355 mm). These extensions give the new Escalade two advantages with the first being that it maximizes the space for passengers sitting in the third row. The second advantage is that the cargo space, located at the back of the third row seat, is 60% larger than the basic model.

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Topics: gm, united states

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