GM eyes national rollout of Shop-Click-Drive by yearend

Article by Anita Panait, on October 14, 2013

General Motors is planning to offer its Shop-Click-Drive program to dealers across the United States by the end of 2013. The program enables online customers to purchase vehicles -- from start to delivery – thru dealership Web sites. Shop-Click-Drive program has been in pilot mode since 2012, Automotive News reported in February 2013.

GM spokeswoman Ryndee Carney disclosed that around 100 dealers in eight states, including Michigan and Arizona, are taking part in the pilot. Carney said that the Shop-Click-Drive program would be offered to all 4,300 GM dealers across the US by year end.

She noted that consumers “increasingly want to do some degree of car-buying online." Under the Shop-Click-Drive program, an online customer could acquire a vehicle from a participating dealership's Web site by clicking on a button that will take him on a five-step process.

First, the customer just has to review inventory and pick a vehicle. Then he could get a value on a trade-in. After that, the customer will be asked to fill out a credit application. Once the application is filled out, the customer just has to choose extended warranties and accessories for his selected unit. Lastly, the customer will be asked to schedule delivery -- either in-store or at his destination of choice.

Carney disclosed that five customers have undergone the process since the pilot began –all receiving their vehicles even without visiting a dealership. The Shop-Click-Drive program has already resulted to total sales of about 900 vehicles. The numbers mean that dealers still play an important role in the buying process. Carney remarked that the program is aimed at complementing what dealers do, not replacing them.

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