GM facing a lawsuit for unauthorized use of the Einstein’s image

Article by Christian A., on August 27, 2010

General Motors Co. faces a lawsuit for unauthorized use of the Albert Einstein's image in an ad for the GMC Terrain. The owner of Einstein's publicity rights, the Hebrew University of Jerusalem, filed a suit against GM in US District Court in California last week for over $75,000.

The university claims that GM fraudulently used the likeness. Before Einstein died in 1955 at the age of 76, he had willed his publicity rights to the school.

Since GM had emerged from bankruptcy last summer, it had sought to make its marketing campaign as ideal as possible. 

But very recently, Chairman and Chief Executive Ed Whitacre Jr. got flak for allegedly stretching the truth in a recent commercial by stating that its federal loans had been repaid. Actually, GM made the payment using unspent loan funds and the government still does own 61% of the company.

Earlier this month, GM hired a new marketing guru and Chevrolet's advertising agencies have been changed twice in the past few months.

John T. Brooks, a partner with Chicago law firm Foley & Lardner LLP who specializes in estates and trusts, said that GM may have thought that Einstein is dead and his rights are all in the public domain.

On the other hand, Ryndee Carney, GM's spokeswoman, said that GM paid for the right to use the Einstein image from a "reputable firm," which gives clients the right to use the images. [via detnews]

If you liked the article, share on:

Topics: gm, lawsuit

Comments

Recommended

November 17 is considered a very special day for Tesla, as this is the day that they revealed the highly anticipated Tesla Semi. But Elon Musk did not think the...
by - November 17, 2017
More details have emerged about the new sixth generation of the BMW M3 just as the German premium practically announced the end of the current-gen 3 Series with the unveiling...
by - November 17, 2017
All is set for Volkswagen’s plans to enter the electric vehicle game, as prompted by the so-called Dieselgate scandal. In fact, the German carmaker has already made a commitment to...
by - November 17, 2017
As BMW has already revealed, the next generation of the BMW M5 (F90) is a four-wheel drive high-performance sedan with overwhelming power output and torque at its disposal. However, it...
by - November 17, 2017
McLaren unveiled a one-off Gold - on - Black 720S at the 2017 Dubai Motor Show which will be on display throughout the entire stretch of this week’s event. The...
by - November 16, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries