GM fired Chase Hawkins as Cadillac US sales chief for violating company policy

Article by Anita Panait, on July 22, 2013

General Motors has terminated the services of Cadillac’s sales boss Chase Hawkins for the United States for violating company policy. GM spokesman David Caldwell told Automotive News that Hawkins “has left effective immediately due to violation of policy,” adding that a replacement would be named “fairly soon.”

GM appointed the 44-year-old Hawkins as U.S. vice president of Cadillac sales and service in June 2012 as part of a shuffle of its sales executives in the US.  Hawkins most recently reported to Bob Ferguson, Cadillac’s global vice president. Hawkins told Automotive News in a brief phone interview that the matter was “more of a personal issue than a company violation.”

Hawkins’ termination at GM comes amid an increase in Cadillac’s sales in the US. The brand posted a 33-percent jump in sales in the first six months of 2013. Earlier this year, Hawkins and other Cadillac executives set a 2013 growth target of 35 percent in retail sales for dealers.  He had been with GM since 1996, and had held including sales and marketing positions in the Middle East, South Africa and Mexico.

With an eye at penetrating and dominating the midsize luxury market, the Cadillac launched the all-new 2014 CTS sedan. This 3rd iteration of the Cadillac CTS sedan comes as the brand’s showcase of world class technology, enhanced performance ability, and premium luxury, a product of sophisticated architecture that guarantees top notch driving capability.

The Cadillac CTS sedan is the lightest car among all midsize luxury sedans, and that gives it better driving dynamics compared to other cars in the segment. Though it is a midsize sedan, the Cadillac CTS sedan takes root from the Cadillac ATS, an award-winning sports sedan known for its rear-drive architecture.

An all new midsize luxury sedan like the Cadillac CTS sedan deserves an all-new Cadillac Twin-Turbo engine and an eight-speed automatic transmission, a pair of power-dense powertrains that boosts the power and strength of the CTS sedan.

But a midsize sedan does not mean it gives up length and athletic proportions. The Cadillac CTS is 5 inches longer and it also comes with a wheelbase that is 1.2 inches longer as well. This evolution in the Cadillac’s Art & Science design philosophy resulted in a Cadillac CTS sedan that appears athletic and lengthier, a Cadillac centerpiece that has been produced to be a major gamechanger and challenger in the midsize luxury sedan segment.

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