GM has trouble in keeping up with the demand for the Buick Regal

Article by Christian A., on October 7, 2010

The demand for the General Motors Co.’s turbocharged 2.0L Ecotec-equipped Buick Regal has been so high that the company has had difficulty coping with the orders for the base models in the US.

Production of this model was launched earlier this week at its plant in Russelsheim, Germany. The model’s portfolio will be expanded with the arrival of the turbocharged Regal in showrooms in late November.

A higher-output version of the 2.0L turbo will go in the Regal GS performance model due in 2011. Christopher M. Ayotte, marketing manager for the car, said that the demand for the Regal in the US has been outstripping inventory.

He added that receptivity in the market has been “amazing.” At the International Motor Press Assn. Test Day event, Ayotte said that dealers are asking for double what the company can provide in their monthly reorders.

Ward’s data indicate that at the end of July, GM held 5,920 units in the US, equivalent to an 87-day supply for Regal. He said that the average Regal transaction price is a little over $28,000.

The car is priced between $26,995 and $31,780. The turbocharged version has a starting price of $29,495, while a fully equipped car costs $35,185. Ayotte added that the Regal has a 40% conquest rate, with customers coming out of midsize luxury cars from brands including BMW and Audi. [via Ward's Auto]

If you liked the article, share on:

Comments

Recommended

The BMW 7 Series is already highly sought after but nonetheless, the German marque is giving it a more exclusive variant for the Russian market, and they are calling it...
by - October 20, 2017
Several automakers including Porsche, Volkswagen, Smart and even Land Rover have all been victimized by cheap Chinese copycats. And if you haven’t seen it yet, the most recent one would...
by - October 20, 2017
The Mercedes-Benz G-Class has been around for quite some time now but to bid it farewell, the company has launched the Mercedes-AMG G65 Final Edition. Mercedes will only build a...
by - October 20, 2017
Have you ever wondered what you can you buy with $9,365 in your pocket? Well, you have quite a lot of options. In fact, you can even purchase a used...
by - October 20, 2017
The Audi A7 Sportback, whether you would like to call it a sportback or a four-door coupe, has always been a beautiful car. And this week, the 2019 model year...
by - October 20, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries