GM has trouble in keeping up with the demand for the Buick Regal

Article by Christian A., on October 7, 2010

The demand for the General Motors Co.’s turbocharged 2.0L Ecotec-equipped Buick Regal has been so high that the company has had difficulty coping with the orders for the base models in the US.

Production of this model was launched earlier this week at its plant in Russelsheim, Germany. The model’s portfolio will be expanded with the arrival of the turbocharged Regal in showrooms in late November.

A higher-output version of the 2.0L turbo will go in the Regal GS performance model due in 2011. Christopher M. Ayotte, marketing manager for the car, said that the demand for the Regal in the US has been outstripping inventory.

He added that receptivity in the market has been “amazing.” At the International Motor Press Assn. Test Day event, Ayotte said that dealers are asking for double what the company can provide in their monthly reorders.

Ward’s data indicate that at the end of July, GM held 5,920 units in the US, equivalent to an 87-day supply for Regal. He said that the average Regal transaction price is a little over $28,000.

The car is priced between $26,995 and $31,780. The turbocharged version has a starting price of $29,495, while a fully equipped car costs $35,185. Ayotte added that the Regal has a 40% conquest rate, with customers coming out of midsize luxury cars from brands including BMW and Audi. [via Ward's Auto]

If you liked the article, share on:

Comments

Recommended

When Chevrolet came out with the 2018 Equinox last September, the facelifted model was offered in a diesel option for the first time, plus it weighed much less at 400...
by - July 23, 2017
If you are a huge fan of the hardcore GTS version, you probably know that the closest you could get to that model is the upgraded model of the M4...
by - July 23, 2017
Audi’s intention to bring out the Renn Sport Racing version of the Q5 was made clear when it unveiled the Audi SQ5 at the 2017 Detroit Motor Show early this...
by - July 22, 2017
Kia’s Sorento midsize sports utility vehicle is reaching its mid-cycle for the 2018 model year. Thus, its fans, enthusiasts and satisfied customers are expecting the Sorento to receive an update...
by - July 22, 2017
The Lotus Evora Sport 410 astonished the world after arriving as the more powerful and lighter edition of the already impressive Evora 400. Now, Lotus Cars is throwing in another...
by - July 22, 2017
Facebook

Youtube Channel

Tip Us
Do you have a tip for us?
Did you film an important event?
Contact us
Newsletter
Subscribe to our newsletter!
Subscribe
Galleries