GM hires William Peffer Jr. to lead US sales for Cadillac

Article by Anita Panait, on October 4, 2013

General Motors has named William Peffer Jr. as Cadillac's vice president of U.S. sales and service, hiring him straight from Nissan Australia, where he was the chief executive. Peffer spent 13 years in Ford's U.S. sales division before transferring to Nissan in 2006. Peffer’s appointment will have him relocated from Melbourne, Australia to Detroit, where he will report to Bob Ferguson, senior vice president of global Cadillac.

Ferguson said in a statement that Peffer’s “experience and leadership apply directly” to the sales, service and customer experience areas that Cadillac considers as crucial to its brand. The post of vice president of U.S. sales and service had been vacant since June 2013, when former sales boss Chase Hawkins was dismissed due to an undisclosed policy violation.

As Cadillac’s vice president of U.S. sales and service, Peffer will lead the brand's sales and service staff in the US – around 100 to 150 employees --  and coordinate with its about 940 dealerships.

Peffer’s arrival at Cadillac comes as the brand posted a 29 percent surge in sales in the first nine months of 2013. Early this year, Cadillac set its eyes on a lofty goal of posting a 35-percent growth in U.S. retail sales for 2013. The brand’s surge has been boosted by strong demand for the ATS compact sedan and the XTS large sedan, which were included in the lineup in 2012.

GM commenced rolling out to dealers this week the first batches of the redesigned 2014 Cadillac CTS mid-sized sedan – a key launch for a premium brand that has positioned its lineup to compete head-to-head against German luxury brands. The CTS is one of the 10 new or redesigned vehicles that Cadillac is rolling out by mid-2015. The next offerings will be the redesigned 2015 Cadillac Escalade and the ELR plug-in hybrid – both set to be launched by spring.

The third-generation CTS car is built on the superior rear-drive design of the award-winning ATS sport sedan, putting Cadillac into the perennial class of midsize luxury vehicles. It will be the segment's lightest car, allowing the deftest driving dynamics in the class. A range of power-thick powertrains supports its performance, including the all-new Cadillac Twin-Turbo engine and eight-speed programmed transmission.

The brand-new 2014 Cadillac CTS vehicle provides crafted design, exhilarating performance and state-of-the-art technology. The car that has dependably been Cadillac's highlight extends metaphorically and literally to take on the world's best.

An elongated, lower and more athletic-looking size is presented on Cadillac's milestone sedan and advances the brand's Art and Science design ideology. While growing five inches (127 mm) long, including a 1.2-inch elongated wheelbase, the roofline and cowl - the base of the windshield - are around an inch lower, sizes that accompany the longer exterior to highlight the car's lean aesthetic.

With Cadillac expanding internationally, driven by rising product validity, the all-new CTS hoists the brand to another level.

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